by
Fortunato, John A.
Call Number
302.23 FOR
Publication Date
2005
Summary
"This volume addresses the development of media content and the various factors and constituencies that influence this content, such as advertisers, corporate interests, owners, and advocacy groups. Author John Fortunato examines the strategic decision-making of mass media organizations as they determine what they present to their audiences through broadcast, publication, or electronic access. He focuses on the internal and external influences on media content, laying out the various processes involved and opening up the topic for further consideration. Interviews with professionals in their respective fields provide a valuable practitioner perspective." "Making Media Content is intended for scholars and students in mass communication, media studies, journalism, broadcasting, and advertising. It will also be of interest to practitioners in media, public relations, and advertising."--BOOK JACKET.
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0618/2004056416-d.html
Relevance:
1.2963
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by
Earnheardt, Adam C.
Call Number
306.483
Publication Date
2011
Summary
Identity and socialization among sports fans are burgeoning areas of study among a growing cadre of scholars in the social sciences and beyond. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, is an eclectic collection of new studies from accomplished and emerging scholars in the fields of communication, business, geography, kinesiology, psychology, and more, who employ a wide range of methodologies including quantitative, qu.
Format:
Electronic Resources
Relevance:
0.0432
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