by
Publishing, BusinessNews.
Call Number
658.81202854678
Publication Date
2013
Summary
This work offers a summary of the book "CUSTOMERS.COM - How To Create A Profitable Business Strategy For The Internet And Beyond by Patricia B. Seybold".Your existing customers hold the key to developing and implementing a successful e-commerce strategy.Get alongside your customers and find out exactly what they need -- what you can do for them to enhance the quality of their lives. Then figure out how to deliver your products and/or services effectively and efficiently. Develop ways to make doing business with your company direct and straightforward. Incorporate the new communications techno
Format:
Electronic Resources
Relevance:
1.1681
by
Tomsen, Mai-lan.
Call Number
658.84 21
Publication Date
2003
Summary
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Format:
Electronic Resources
Relevance:
1.1342
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by
Strauss, Judy.
Call Number
658.84 STR
Publication Date
2006 2005
Format:
Books
Relevance:
0.0981
by
Milutinović, Veljko.
Call Number
381.142 22
Publication Date
2002
Summary
A discussion of issues relating to the development of e-business and e-challenges. It demonstrates that innovation is the key to the future and the human drive to understand nature is the key to future innovation. Society must do all it can to preserve, nurture and encourage curiosity.
Format:
Electronic Resources
Relevance:
0.0657
by
Minazzi, Roberta.
Call Number
338.4791 MIN
Publication Date
2014
Summary
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format:
Electronic Resources
Relevance:
0.0388
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