by
Besley, John C., 1976- author.
Call Number
501.4 23ENG20211130
Publication Date
2022
Summary
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
Format:
Electronic Resources
Relevance:
41500.5469
by
Fernandez, Joseph, 1968-
Call Number
658.45 22
Publication Date
2004
Summary
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are:. - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global envir.
Format:
Electronic Resources
Relevance:
1.6526
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by
Mizrahi, Janet.
Call Number
808.06665 22
Publication Date
2010
Summary
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
Format:
Electronic Resources
Relevance:
1.0293
by
Clarke-Epstein, Chris.
Call Number
658.4092 21
Publication Date
2002
Summary
Annotation Great leaders have many talents, but one critical skill -- often unrecognized -- is the ability to ask and answer questions. This unique book offers 78 questions that leaders at all levels need to ask and answer both inside and outside the organization. Leaders who master this question-response technique will gain much useful information about what is really going on in their businesses, as well as the admiration of employees, customers, and others with whom they interact. The questions and answers cover a range of common and uncommon situations, including: the need to connect employees' efforts to company goals; layoffs, business downturns, and mergers; personal crises of employees; coaching and mentoring sessions; and customer retention. The book even includes advice on answering questions when the answer is "I don't know" or "I can't tell you." With worksheets in each chapter, it prepares leaders to ask important questions of: Customers ("Why do you do business with our competition?") -- Employees ("What's a recent management decision you didn't understand?") -- And even themselves ("What do I want to be remembered for?").
Format:
Electronic Resources
Relevance:
0.8679
by
Thaeler, Janet Meiners.
Call Number
659.2 22
Publication Date
2009
Format:
Electronic Resources
Relevance:
0.8312
by
Curtin, Patricia A. (Patricia Ann), 1955-
Call Number
659.2 22
Publication Date
2007
Summary
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
Format:
Electronic Resources
Relevance:
0.8015
by
Newsom, Doug.
Call Number
659.2 NEW
Publication Date
2005
Format:
Books
Relevance:
0.1474
by
Heath, Robert L. (Robert Lawrence), 1941-
Call Number
659.2 22
Publication Date
2006
Summary
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Format:
Electronic Resources
Relevance:
0.0737
by
Treadwell, Donald.
Call Number
659.2 22
Publication Date
2005
Summary
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket.
Format:
Electronic Resources
Relevance:
0.0566
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