by
Lennard, Diane, author.
Call Number
658.45 23
Publication Date
2018
Summary
"Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT ParadigmIntending, Messaging, Presence, Attending, Connecting, and Togetherin the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The texts clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills."--Provided by publisher.
Format:
Electronic Resources
Relevance:
63388.6563
by
Moua, Mai.
Call Number
658.4092 22
Publication Date
2010
Summary
Culturally Intelligent Leadership outlines the important concepts of cultural intelligence (CI) and the steps that must be practiced to become a culturally intelligent leader. CI is both a strategy and a tool that leaders can use to gain more confidence and proficiency when working across cultures. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.
Format:
Electronic Resources
Relevance:
0.8124
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Call Number
004.6 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.1280
by
Busulwa, Richard, 1980- author.
Call Number
658.406 BUS
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.0737
by
Tsiotsou, Rodoula H.
Call Number
338.4791 22
Publication Date
2012
Summary
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format:
Electronic Resources
Relevance:
0.0408
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