Summary
Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture. This book introduces fashion's myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communication. From Karl Lagerfeld's creative reinventions of Chanel's iconic style to themulticultural reference points of Indian designer Manish Arora, from the spectacular fashion shows held in nineteenth century department stores to the mix-and-match styles of Japanese youth, the book examines the ways that fashion both reflects and shapes contemporary culture. Using historical andcontemporary examples, it gives a clear understanding of how fashion has developed since the renaissance, while raising questions about its status, ethical credibility, and influence on consumers.The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion's relationship to the wider culture is also explored, by considering its representation in art and collaborationsbetween designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalisation on the fashion trade.
Summary
Fashion is a gigantic global industry, generating some three hundred billion dollars in revenue every year, and playing a significant role in the economic, political, cultural and social lives of a vast international audience. Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.
Rebecca Arnold is an Oak Foundation Lecturer in History of Dress and Textiles at the Courtauld Institute of Art. She was Guest Professor at the Centre for Fashion Studies at Stockholm University 2006-07. She has lectured internationally at a wide range of colleges including the Fashion Institute of Technology, New York University, Bard Graduate Center, George Washington University, and the Smithsonian Institution.