Intro -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Contributor -- Acknowledgements -- Part I The management of event venues -- 1 What is a venue? -- 1.1 Definition of venue -- 1.2 Types of venue -- 1.3 The demand for unusual venues -- 2 The Berners hierarchy of event needs -- 3 Hotels as venues for events -- 3.1 How hotels can recapture events business -- 4 Venue reputation -- 4.1 History of a venue -- 4.2 Testimonials -- 4.3 Client portfolio -- 4.4 Online reviews -- 4.5 By types of events -- 4.6 Referrals by word of mouth -- 4.7 View the venue - meet the team -- 5 Events as a source of income -- 5.1 Venues with events as the primary source of income -- 5.2 Venues with events as their secondary source of income -- 6 Venue professionalism -- 6.1 What makes a 'good' venue -- 6.2 Venue show-round -- 7 The need to meet expectations -- 8 Venue culture change -- 8.1 The need for good communication -- 8.2 Interdepartmental communication -- 8.3 The communication process for venues -- 9 The Berners one-person management structure -- 9.1 Client relationship -- 9.2 Receiving information -- 9.3 Disseminating information -- 9.4 Onsite event management -- 10 The role of the venue -- 11 Procuring external services -- 11.1 Management of catering outlets -- 11.2 Guiding the client -- 12 Winning business and retaining clients -- 12.1 Reactive marketing -- 12.2 Proactive marketing -- 12.3 Winning events business -- 12.4 Tendering -- 12.5 Pitching -- 12.6 Repeat business -- 13 Budgeting for events -- 13.1 Where budgets come from -- 13.2 How to create a budget -- 13.3 How budgets are developed -- 13.4 Return on investment (ROI) -- 13.5 Venue hire fee -- 14 Guests at venues -- 14.1 Personal safety of guests -- 14.2 Risk management -- 14.3 Common mistakes of venues -- Part II Event procedures for venues -- 15 Enquiry handling.

15.1 Receiving the enquiry -- 15.2 Date conflict -- 15.3 Enquiry file procedure -- 16 Show-round procedure -- 17 Confirmation and contract procedure -- 17.1 Venue contract (Appendix II) -- 18 Lead-in procedure -- 19 Client file procedure -- 20 Client relationship procedures -- 21 Event schedule/function sheet (Appendix III) -- 22 Operational procedures -- 23 Get-in and set-up procedure -- 23.1 Set-up -- 24 Rehearsal procedure -- 25 During-event procedures -- 25.1 Security briefing -- 25.2 Final walk-round -- 25.3 Opening the doors -- 25.4 Checking -- 25.5 Catering -- 25.6 Closing -- 26 De-rig procedure -- Part III Post-event procedures -- 27 Post-event procedures -- 27.1 Debriefs -- 27.2 Guest satisfaction evaluation -- 27.3 Problem solving -- 27.4 Final report (Appendix IV) -- 28 Case studies -- Case study 1 by Philip Berners: the London Hippodrome -- Case study 2 by Philip Berners: Thorpe Park -- Case study 3 by Dimitri Lera: a wedding in Tuscany -- I Event forecast -- II Venue contract -- III Function sheet/event schedule -- IV Final report -- Glossary -- Index.