Communication in responsible business [electronic resource] : strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch.

ISBN:

9781606493250

Title:

Author:

Conaway, Roger N.

Personal Author:

Conaway, Roger N.

Edition:

1st ed.

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.

Physical Description:

1 online resource (185 pages).

Series:

Corporate communication collection,

General Note:

Title from PDF title page (viewed August 29, 2012).

Part of: 2012 digital library.

Contents:

1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.

Local Note:

eBooks on EBSCOhost

Subject Term:

Business communication.

Social responsibility of business.

Added Author:

Laasch, Oliver.

Added Corporate Author:

Business Expert Press.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2012

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.45 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

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Summary

Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.