Intro -- Communication Practices in Engineering, Manufacturing, and Research for Food and Water Safety -- Contents -- A Note from the Series Editor -- Preface -- List of Contributors -- Acknowledgments -- 1 Cowboys and Computers: Communicating National Animal Identification in the Beef Industry -- 1.1 Industries Collide -- 1.1.1 Resistance to Technology in the Beef Industry -- 1.1.2 Having a Cow Over Mad Cow Disease -- 1.1.3 Change Is Slow in the Beef Industry -- 1.1.4 Communication Breakdowns and Coffee Shop Policymaking -- 1.1.5 Can We All Just Get Along? -- 1.1.6 USDA Strategies for Communication -- 1.2 A New Approach to Studying Complex Communication Issues -- 1.2.1 Ethnography and Diffusion in the Beef Supply Chain -- 1.2.2 Communication Theory, Linguistics, and Diffusion in the Beef Supply Chain -- 1.2.3 Linguistic Textual Analysis -- 1.2.4 Diffusing Innovations in the Real World -- 1.2.5 Diffusion and Communication Networks -- 1.3 Results of My Investigation -- 1.3.1 Alice at the Auction -- 1.3.2 Backstage at the Sale Barn -- 1.3.3 Buying the NAIS -- 1.3.4 Down on the Farm -- 1.3.5 Interviews with Members of the Beef Industry -- 1.3.6 Interviews with Livestock Market Owners -- 1.3.7 Rules from the Road -- 1.3.8 Communication Gaps and Communication Theory -- 1.3.9 Textual Analysis with Implicature and Pragmatics -- 1.4 Lessons of Beef and Bandwidth -- 1.4.1 No Pardon for Jargon -- 1.4.2 Alice Is Not in Wonderland -- 1.4.3 The Telephone Game Still Happens -- 1.4.4 It All Comes Down to Doin Business -- 1.4.5 What We Have Here Is a Failure to Communicate -- 1.4.6 Culture Is King -- 1.4.7 The Situation Now -- References -- 2 Children Communicating Food Safety/Teaching Technical Communication to Children: Opportunities Gleaned from the FIRST® LEGO® League 2011 Food Factor Challenge.

2.1 Enhancing the Visibility and Recognition of Technical Communication -- 2.2 Literature Review: Teaching Technical Communication, Engineering, and Food Safety to Children -- 2.3 Background: The League, the Challenge, and the Team -- 2.3.1 First Lego League -- 2.3.2 The Food Factor Challenge -- 2.3.3 The Team: Global Dreamers -- 2.4 Examples of Technical Communication Activities in FLL Projects -- 2.4.1 Branding (Creating a Name and Logo) -- 2.4.2 Conducting Primary and Secondary Research -- 2.4.3 Giving Presentations and Demonstrations -- 2.4.4 Designing a Document -- 2.5 The Food Factor Challenge as a Model of Food-Safety Education -- 2.5.1 Fostering Food-Safety Habits in Children -- 2.5.2 Promoting Dialogue Rather Than Monologue -- 2.5.3 Generating Interest in Food-Safety Careers -- 2.6 Conclusion -- Acknowledgments -- References -- 3 The Role of Public (Mis)perceptions in the Acceptance of New Food Technologies: Implications for Food Nanotechnology Applications -- 3.1 Accepting New Foods: Consumers, Technology, and Media -- 3.1.1 Food Technology Acceptance -- 3.1.2 The Role of the Media in Public Perceptions of Food Technologies -- 3.1.3 The Case of GM and the Media -- 3.2 Nanotechnology: Unseen, Unknown -- 3.2.1 Nanotechnology in the Media -- 3.2.2 Public Perceptions of Nanotechnology -- 3.2.3 Perceptions and Acceptance of Nanotechnology -- 3.3 Discussing New Food Technologies -- Acknowledgments -- References -- 4 The New Limeco Story: How One Produce Company Used Third-Party Food Safety Audit Scores to Improve Its Operation -- 4.1 Food Safety in Modern Food Supply Operations -- 4.2 Safety Audits Cause Some Level of Controversy -- 4.3 New Limecos Journey to Safety -- 4.3.1 Implementing Changes -- 4.3.2 Sanitation Issues -- 4.3.3 Gradual Safety Improvement -- References.

5 Communication Practices by Way of Permits and Policy: Do Environmental Regulations Promote Sustainability in the Real World? -- 5.1 Communication in the Modern Environmental Movement -- 5.2 Background -- 5.2.1 Who Is on the Receiving End of Environmental Regulation? -- 5.2.2 What Are the Effects of Construction and Storm Water on the Environment? -- 5.3 Studying Groundwater Regulation -- 5.3.1 Textual Analysis -- 5.3.2 Case Study -- 5.4 Results of My Investigation -- 5.4.1 The CGP Fact Sheet Background Section -- 5.4.2 The CGP Rationale Section -- 5.4.3 Construction General Permit (CGP) -- 5.4.4 A Targeted Case Study of CGP -- 5.5 Discussion of Study Results -- References -- 6 Influences of Technical Documentation and Its Translation on Efficiency and Customer Satisfaction -- 6.1 Considering Technical Documentation -- 6.1.1 The Problem with Integrating Systems -- 6.1.2 Enterprise Resource Planning Systems -- 6.1.3 Production Information Management Systems -- 6.1.4 Document Management Systems/Content Management Systems -- 6.1.5 Translation Memory Systems/Computer-Aided Translation -- 6.2 Data Management in Technical Communication -- 6.2.1 Development and Diffusion of Data Management Tools -- 6.3 Technical Communication in Small Companies -- 6.3.1 Workflow Advantages in Small Companies -- 6.3.2 Workflow Disadvantages in Small Companies -- 6.4 Technical Communication in Medium-Sized Companies -- 6.4.1 Workflow Advantages in Medium-Sized Companies -- 6.4.2 Workflow Disadvantages in Medium-Sized Companies -- 6.5 Technical Communication in Large Companies -- 6.5.1 Workflow Advantages in Large Companies -- 6.5.2 Workflow Disadvantages in Large Companies -- 6.6 Translation of Technical Information -- 6.6.1 Translations in Small Companies -- 6.6.2 Translations in Medium-Sized Companies -- 6.6.3 Translations in Large Companies.

6.7 Consequences for Technical Communication -- 6.8 Assumptions About Technical Communication -- 6.9 Outlook -- References -- 7 Communicating Food Through Muckraking: Ethics, Food Engineering, and Culinary Realism -- 7.1 Muckraking and Promoting Food Safety -- 7.2 Culinary Realism and Food Safety -- 7.2.1 Tubercular Beef in The Jungle -- 7.3 High Fructose Corn Syrup in The Omnivores Dilemma and In Defense of Food -- 7.4 Literature as a Watchdog in Food Safety -- 7.5 The Effects of Literature on Everyday Practices -- References -- Index -- Books in the IEEE PRESS SERIES ON PROFESSIONAL ENGINEERING COMMUNICATION -- EULA.