by
Conaway, Roger N.
Call Number
658.45 23
Publication Date
2012
Summary
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
Format:
Electronic Resources
Relevance:
142631.1719
by
Carlotto, Federica, editor.
Call Number
391 23
Publication Date
2019
Summary
This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the ways through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own augmented knowledge of fashion, by reading this books varied themes. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.
Format:
Electronic Resources
Relevance:
142631.1250
View Other Search Results
by
Flynn, Nancy, 1956-
Call Number
651.8469 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
130888.8984
by
Flynn, Nancy, 1956-
Call Number
384.34068 22
Publication Date
2003
Summary
Annotation E-mail management is a particularly serious business issue in the post-Enron, corporate fraud climate, with many legal and retention concerns related to a company's electronic documents. E-Mail Rules: A Business Guide to Managing Policies, Security, and Legal Issues for E-Mail and Digital Communication provides readers with a smart, practical, system for handling everything that comes in and leaves their companies' computers from transaction details, to trade secrets, and confidential documents. E-Mail Rules also helps business people to maximize the effectiveness of their system by considering e-mail as a critical business tool and provides readers with a practical system for managing and protecting electronic capital. It includes discussion of all the related technologies like instant messaging, LISTSERVsreg;, and online chat.
Format:
Electronic Resources
Relevance:
116460.8516
by
Cole, Jason.
Call Number
371.334 23
Publication Date
2011
Format:
Electronic Resources
Relevance:
104168.5156
by
Terk, Natasha.
Call Number
658.452 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
2.3576
by
Tomalin, Barry.
Call Number
658.049 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.4614
Call Number
004.6 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.4054
by
Goodman, Michael B., 1949-
Call Number
658.45 23
Publication Date
2012
Summary
The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline.
Format:
Electronic Resources
Relevance:
0.3820
10.
by
Flynn, Nancy, 1956-
Call Number
659.2 22
Publication Date
2006
Format:
Electronic Resources
Relevance:
0.3642
Call Number
006.7 23
Publication Date
2011
Format:
Electronic Resources
Relevance:
0.3353
by
Heller, Steven.
Call Number
808.066741 23
Publication Date
2012
Summary
"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--
Format:
Electronic Resources
Relevance:
0.3346
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