Machine generated contents note: ch. 1 Plain Language -- Business Communication versus Academic Writing -- Plain Language -- Exercises -- ch. 2 The Seven Cs of Good Professional Communication -- Introduction -- 1.Clear -- 2.Concise -- 3.Concrete and Specific -- 4.Complete -- 5.Courteous -- 6.Coherent -- 7.Constructive -- Conclusion -- Quiz on the Seven Cs -- ch. 3 The Eighth C: Learning Grammar Language -- Introduction -- Grammar Language -- Parts of Speech -- Sentences and Clauses -- Conjunctions -- Clauses and Conjunctions Determine Punctuation -- Punctuation -- Grammar Odds and Ends -- Conclusion -- Quiz #1 on Grammar -- Quiz #2 on Grammar -- ch. 4 Copy-Editing -- Introduction: What Is Copy-Editing? -- Using Spellcheck -- Other Copy-Editing Tasks -- Copy-Editing Symbols -- Using a Word Processor for Copy-Editing -- Conclusion -- Copy-Editing Exercise -- ch. 5 Basic Document Design -- Introduction: The Importance of Good Document Design -- Modular Design -- Lists -- Headings --

Contents note continued: Graphics -- Summing Up -- ch. 6 Formatting for Correspondence -- Introduction -- Memos and Emails -- Letters -- Correspondence Review -- ch. 7 Emails and Memos -- Introduction -- Emails and Memos -- Emails -- Memos -- Faxes and Scans -- ch. 8 Letters: Good News, Neutral, and Bad News -- Good-News and Neutral Letters -- Bad-News Letters -- ch. 9 Persuasive Letters -- Introduction -- Three Rhetorical Techniques -- AIDA (Attention, Interest, Desire, Action) -- Exercise -- ch. 10 Cover Letters -- Introduction -- The Cover Letter -- Conclusion -- Exercise -- ch. 11 Résumés -- Introduction -- Reverse Chronological Résumé -- Functional Résumé -- Combined Chronological and Functional Résumé -- Scannable Résumé -- Conclusion -- Exercises -- ch. 12 News Releases -- Introduction -- News Releases -- Follow-up Questions and Exercises -- ch. 13 Brochures -- Introduction -- Brochures Are AIDA Documents -- Conclusion -- Exercises --

Contents note continued: ch. 14 Promotion on the Web -- Introduction -- Creating a Website -- Social Media -- Exercise -- ch. 15 Individual Oral Presentations -- Introduction -- Individual Presentations -- Individual Presentation Checklist -- Exercises -- ch. 16 Group Presentations -- Introduction -- Preparation -- Content -- Delivery -- Group Presentation Checklist -- Exercise -- ch. 17 Informal Reports -- Introduction -- Progress Reports -- Problem-Solving Reports -- Incident Reports -- Proposal Reports -- Conclusion -- Discussion Questions -- Exercises -- ch. 18 Formal Reports -- Introduction -- Formal Report Design -- Formal Report Formatting -- Surveys -- Minutes -- Conclusion -- Formal Report Checklist -- Discussion Questions -- Exercise -- ch. 19 Formal Report Example -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 8 -- Chapter 12.