The Hollywood trust : trade associations and the rise of the studio system / Kia Afra.

ISBN:

9781442268296

Title:

Author:

Afra, Kia, 1976- author.

Personal Author:

Afra, Kia, 1976- author.

Physical Description:

1 online resource

Series:

Film and history

Film and history (Lanham, Md.)

Contents:

Introduction: from the MPPC to the MPPDA: how competition and collaboration forged an industry -- Abbreviations -- Prelude to association: censorship, antitrust, and the industry's public relations campaign in 1915 -- The Motion Picture Board of Trade: consensus and division within the ranks (September 1915-June 1916) -- NAMPI and the prewar period (July 1916-March 1917) -- NAMPI in wartime (April 1917 -- November 1918) -- NAMPI in the postwar era (December 1918-December 1920) -- NAMPI's decline (January 1921-March 1922) -- The MPPDA's foundational period (March 1922-December 1924) -- The MPPDA, Wall Street, and theater circuits (1925-1926) -- Testing the limits of expansion: The department of Justice and Federal Trade Commission confront Hollywood (1927-1928) -- Conclusion: from The Edison Trust to the Hollywood majors: trade organizations and historiography.

Local Note:

eBooks on EBSCOhost

Corporate Subject:

National Association of the Motion Picture Industry -- History.

Motion Picture Producers and Distributors of America -- History.

Motion Picture Producers and Distributors of America

National Association of the Motion Picture Industry

Subject Term:

Motion picture industry -- California -- Los Angeles -- History -- 20th century.

Cinéma -- Industrie -- Californie -- Los Angeles -- Histoire -- 20e siècle.

BUSINESS & ECONOMICS -- Industries -- Media & Communications.

TECHNOLOGY & ENGINEERING -- Telecommunications.

Motion picture industry

Geographic Term:

California -- Los Angeles

Format:

Electronic Resources

Electronic Access:

http://ezproxy.angliss.edu.au/login?url=http://ezproxy.angliss.edu.au/login?direct=true&scope=site&db=nlebk&AN=1238685

Publication Date:

2016

Publication Information:

Lanham :

Rowman & Littlefield,

[2016]

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
384.80979494 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

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Summary

As the film industry was establishing itself at the start of the twentieth century, trade associations played a pivotal role in the emergence of the studio system. These producer-distributor trade associations were forums for internal and external conflicts, as well as the true sources of influence and power in early Hollywood.

In The Hollywood Trust: Trade Associations and the Rise of the Studio System, Kia Afra provides a detailed account of three successive trade organizations from 1915 to 1928. By examining the Motion Picture Board of Trade, the National Association of the Motion Picture Industry (NAMPI), and the Motion Picture Producers and Distributors of America (MPPDA), Afra outlines the relationships of power in Hollywood's early years, asking questions such as: How and why did the studio system come about, and what were the industrial and institutional forces that impacted Hollywood's development? In order to answer these crucial questions, The Hollywood Trust explores the role played by film industry trade associations in navigating important issues facing the burgeoning studio system, including censorship, public relations, trade practices, government regulation, film distribution, labor conflicts, taxes and tariffs, and exhibitor opposition.

A vital look at an under-reported aspect of the studio system, this volume fills a gap in the history of the American film industry. As such The Hollywood Trust will be of particular interest to scholars of film history, as well as those concerned with cultural history and the political economics of entertainment.

Author Notes

Kia Afra has worked in the film and television industry as a director, editor, and sound recordist. Afra has taught film history at Brown University and Moorpark College and his articles have appeared in Film History, Quarterly Review of Film and Video, and Cinema Journal.

Reviews (1)

Choice Review

Though many scholars and researchers have written about the film industry, they rarely examine the structure of the industry from the perspective of trade associations, organizations, censorship boards, producers and distributors, and those involved with legal matters. That is the subject of this book. Afra looks at how the film industry became a vertically integrated oligopoly in which a "limited number of firms controlled production, distribution, and exhibition." He assembled this study from corporate files, legal documents, financial reports, trade papers, and personal correspondence (1910-30). Arguing that the confluence of studio executives, Wall Street, and government policies--which were sometimes at odds and sometimes collaborated--resulted in and shaped the studio system, Afra provides a comprehensive history that reveals how multiple players, including censorship agencies, trade associations, producers, distributors, exhibitors, theater owners, and studios, promoted their own interests in developing the studio system. Filmmakers too played a role: e.g., D. W. Griffith headed the National Association of the Motion Picture Industry's committee on censorship. Those who teach film history or matters related to censorship will find this an excellent reference for explaining the formation of the industry. The book is thorough, well researched, and extensive in its analysis. Summing Up: Recommended. Upper-division undergraduates through faculty. --Charlene B. Regester, Univ. of North Carolina--Chapel Hill