Business graphics [electronic resource] : 500 designs that link graphic aesthetic and business savvy / Steven Liska, Liska + Associates.

Cover image for Business graphics [electronic resource] : 500 designs that link graphic aesthetic and business savvy / Steven Liska, Liska + Associates.

ISBN:

9781616735982

Title:

Business graphics [electronic resource] : 500 designs that link graphic aesthetic and business savvy / Steven Liska, Liska + Associates.

Author:

Liska, Steven.

Personal Author:

Liska, Steven.

Publication Information:

Physical Description:

1 online resource (320 pages) : illustrations (chiefly color)

Contents:

""Cover""; ""Title""; ""CONTENTS""; ""IDENTIFY: LOGOS, STATIONERY, AND BRAND CAMPAIGNS""; ""CASE STUDY: CO ARCHITECTS: ADAMSMORIOKA""; ""CASE STUDY: SACHNOFF & WEAVER: CROSBY ASSOCIATES""; ""CASE STUDY: AMSTERDAM PARTNERS: KESSELSKRAMER""; ""COMMUNICATE: BROCHURES, NEWSLETTERS, AND WEBSITES""; ""CASE STUDY: BE UN LIMITED: HEATH KANE DESIGN""; ""CASE STUDY: MACQUARIE TELECOM: LANDINI ASSOCIATES""; ""CASE STUDY: ASSURANT: CARBONE SMOLAN AGENCY""; ""MARKET: SALES COLLATERAL AND PACKAGING""; ""CASE STUDY: ANKASA: MCUBE""; ""CASE STUDY: HARTER: THE MODERNS""

""Case study: interface: the valentine group""""report: financial publications and annual reports""; ""case study: diamond bank: enterprise ig""; ""case study: chicago board options exchange: liska + associates""; ""case study: astellas: delor""; ""promote: direct mail and promotional items""; ""case study: le cirque: mirko ilic corp.""; ""case study: s7: landor associates""; ""case study: weyerhaeuser: hornall anderson design works""; ""other: miscellaneous projects""; ""contributors""; ""about the author""; ""acknowledgments""

Local Note:

eBooks on EBSCOhost

Subject Term:

Commercial art.

Graphic arts.

Visual communication.

Added Corporate Author:

Liska + Associates.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2007

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
741.6 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

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Summary

The kind of graphic design that gets business clients noticed!

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector-solutions that have helped business clients succeed. Although many design magazines dedicate complete issues to this topic, very few publications look at this area of graphic design in such a comprehensive manner. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.

Author Notes

Liska + Associates is a leading brand and communication design firm with offices in Chicago and New York City. Some of its clients include the Chicago Board Options Exchange (CBOE), Motorola, Lancome, Four Seasons Hotel Chicago, Crane & Co., Fordham University, Rebecca Taylor, Northwestern Memorial HealthCare, Hubbard Street Dance Chicago, Prudential Douglas Elliman and ToyWatch USA.

Liska + Associates is a leading brand and communication design firm with offices in Chicago and New York City. Some of its clients include the Chicago Board Options Exchange (CBOE), Douglas Elliman, FordhamUniversity, Four Seasons Hotel Chicago, Georgia-Pacific, Hotel 71, Hubbard Street Dance Chicago, Lancôme, Motorola, Northwestern Memorial HealthCare, RacineArt Museum, Avon and The MONY Group.