Communication, new media and everyday life / Tony Chalkley ... [et al.].

ISBN:

9780195572322

Title:

Author:

Chalkley, Tony.

Publication Information:

South Melbourne, Vic. : Oxford University Press, c2012.

Physical Description:

xvi, 262 p. : ill. ; 26 cm.

Contents:

Part 1: Media and Society -- 1. Introduction / Tony Chalkley -- 2. What exactly is media, and what is 'new' in new media? / Toija Clinque -- 3. Subtext: are we really just mass media sponges? / Toija Clinque -- 4. narrative, communication tools and making mean: 'Tell me a story!' / Adam Brown -- 5. Mpm-verbal communication: why are you so defensive? / Tony Chalkley -- 6. Gender and communication: why and how men and women communicate / Tony Chalkley -- 7. Designing desire: advertising, consumption and identity / Mitchell Hobbs -- 8. Semiotics: making meaning from signs / Mitchell Hobbs -- 9. Postmodernism: why should I care? / Brad Warren.

Part 2: Content and Culture -- 10. Ideology and meaning in film: life in surround sound / Adam Brown -- 11. Organisational/Professional communication: modelling the world of work / Tony Chalkley -- 12. Values, ideals and power in the brave new digital world / Toija Clinque -- 13. Constructed reality: what's 'real' nowadays -- Part 3: Communication and Control -- 14. Social networking and social norms: 'be nice or I'll delete you' / Adam Brown -- 15. Games: the serious business of play / Mark Finn -- 16. Has Captain Jack Sparrow got an iPod? Technology, piracy, creativity and ownership / Tony Chalkley --17. Surveillance: why is everyone staring? / Tony Chalkley --18. Reality TV and constructed reality: what would Foucault think of Big Brother? / Brad Warren -- 19. Conclusion: Do we communicate 'less' or 'more' in the digital age? / Tony Chalkley.

Subject Term:

Communication -- Textbooks.

Mass media.

Added Author:

Chalkley, Tony.

Format:

Books

Publication Date:

2012

Publication Information:

South Melbourne, Vic. : Oxford University Press, c2012.

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Shelf Number	Material Type	Copy	Shelf Location	Status
302.23 COM	Book	1	Standard shelving location	Searching... Unknown

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Summary

The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. The first section of the book introduces the reader to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to 'new' media. Covered here are topics including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third and final part looks at communication today; exploring what it might be like to live in an increasingly digital world.

Author Notes

Tony Chalkley is Lecturer and Discipline Coordinator (Media and Communication), School of Communication and Creative Arts at Deakin University. Adam Brown is Associate Lecturer at the School of Communication and Creative Arts at Deakin University. Toija Cinque is Lecturer at the School of Communication and Creative Arts at Deakin University. Brad Warren is Lecturer at the School of Communication and Creative Arts at Deakin University. Mitchell Hobbs is Lecturer at the School of Humanities and Social Science at The University of Newcastle. Mark Finn is Senior Lecturer in the Faculty of Life and Social Sciences at Swinburne University of Technology.

Part 1 Media and Society

1 Introduction: What exactly is communication? (basic devices, tools and approaches to 'how we say what it is we have to say')

2 What exactly is media and what is 'new' in new media

3 Subtext, hidden meaning and subliminal messages. Are we really just mass media sponges?

4 'Tell me a story!' The function of narrative and communication tools in everyday life

5 Non verbal Communication. Why are you acting so defensively?

6 I'm sorry, but I'm not going to apologise. Gender and communication, why and how men and women communicate and why is this 'Mars and Venus' stuff so popular?

7 The role of advertising in designing desire; how do the advertising people use communication to make us want stuff - introducing the idea of semiotics

8 Semiotics - making meaning from signs and symbols

9 Postmodernism. Hyperreality and Simulacra, with a theoretical emphasis on Jameson and Baudrillard

Part 2 Content and Culture

10 Ideology and Meaning in Film: Life in Surround Sound

11 Organisational/professional communication; some models for understanding the world of work

12 Values, ideals and power in the brave new digital world

13 Constructed reality - dating, selling, deception and crime. What's 'real' now days?

Part 3 Communication and Control

14 'Be nice or I'll delete you': Social networking and the transformation of social norms

15 Gaming and Gamers

16 Has Captain Jack Sparrow got an i-pod? Piracy, creativity and ownership in the digital age

17 Why is everybody staring? Surveillance society is here to stay

18 Is 'new' media producing 'new' form of semiotics? Reality TV and the construction of self. What would Michel Foucault do if he was in the big brother house?

19 Conclusion; are we 'less' or 'more' in the digital age?

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Bound With These Titles

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Summary

Summary

Author Notes

Table of Contents