American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski.
ISBN:
9781476636740
Title:
American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski.
Author:
Street, Nancy Lynch, author.
Personal Author:
Edition:
Third edition
Physical Description:
1 online resource (vii, 333 pages)
Contents:
Introduction -- Chronology of Chinese-American trade, 1786-2022 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study : educational programs and exchanges in China -- Case study : two art exhibitions cross the Pacific -- Case study : "America runs on Dunkin'" ... But will China? -- Case study : the Holiday Inn network in China--more is better -- Case study : DaimlerChrysler--silence in China after the "deal heard 'round the world" -- Case study : the Foxboro company--infrastructure's hidden jewel -- Case study : the 2008 Beijing Olympics--panning for "the gold" -- Epilogue.
Local Note:
eBooks on EBSCOhost
Added Author:
Format:
Electronic Resources
Publication Date:
2019
Publication Information:
Jefferson, North Carolina :
McFarland & Company, Inc., Publishers,
[2019]
©2019