by
ClickView (Firm)
Call Number
XX(302505.1)
Summary
With the emergence of social media technology and the Internet now dominating global communication, this expert-led programme for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will learn that innovative and flexible marketing strategies are crucial to surviving in the digital world.
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0.2433
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by
ClickView (Firm)
Call Number
XX(308125.1)
Summary
Professional Social Media is an engaging video featuring the team at Cutting Edge. Social media at work is a double-edged sword - it has benefits and disadvantages. It can provide unique opportunities for sharing information and building networks when used professionally. If used inappropriately, it can impact negatively on individuals or the whole company. Social media can be used to improve communication within the company, promote the company brand, recruit staff, develop new business opportunities and provide better customer service. However, it's important to use social media wisely - and to keep personal use out of the workplace or to a minimum during work hours. This video helps promote constructive rules for professional social media.
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0.2315
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