International public relations [electronic resource] : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.

ISBN:

9781452213286

9781452224817

Title:

International public relations [electronic resource] : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.

Author:

Curtin, Patricia A. (Patricia Ann), 1955-

Personal Author:

Curtin, Patricia A. (Patricia Ann), 1955-

Publication Information:

Physical Description:

1 online resource (xiii, 304 pages :) : illustrations, map

Contents:

The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.

Local Note:

eBooks on EBSCOhost

Subject Term:

Culture and globalization.

Intercultural communication.

Public relations -- Cross-cultural studies.

Public relations.

Added Author:

Gaither, Thomas Kenneth.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2007

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
659.2 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Key Features:

Illustrates how theory informs practice : The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue. Offers a truly international scope : Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world. Represents a paradigm shift in international public relations scholarship : Extending well beyond regional and case study approaches, the integrated critical-cultural technique of this book extends current theory. Emphasizes values and ethics : Guidelines for ethical practice are provided to more effectively negotiate the international terrain.

Intended Audience:

This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition, it is an excellent supplemental text for courses such as Public Relations Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case Studies.