by
Christou, Evangelos.
Call Number
338.4791 SOC
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1617
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
0.1336
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by
Gursoy, Dogan, editor.
Call Number
647.940688 ROU
Publication Date
2017
Format:
Electronic Resources
Relevance:
0.0956
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