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Summary
Summary
Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice.
Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways:
Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy. Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines. New international case studies explore current research, cultural traditions, vendor relations and consulting best practice. New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments.The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.
Author Notes
Maggie Daniels is an Associate Professor and the Academic Program Coordinator for the Tourism and Events Management program at George Mason University.
Carrie Loveless is the owner of Carried Away Events, a wedding planning and events management company.
Table of Contents
List of illustrations | p. xiii |
List of case studies | p. xv |
About the authors | p. xix |
About the photographer | p. xxi |
Preface | p. xxiii |
Acknowledgments | p. xxv |
Section I Foundations | p. 1 |
Chapter 1 Mole and scope of wedding consultancy | p. 3 |
Wedding consulting as a growth occupation | p. 4 |
Titles and packages | p. 5 |
Roles of the wedding consultant | p. 10 |
The organization of this book | p. 12 |
References | p. 13 |
Chapter 2 Weddings and culture | p. 17 |
Cultural hegemony and socialization for marriage | p. 18 |
Mate selection: who decides? | p. 22 |
Wedding customs | p. 26 |
References | p. 32 |
Chapter 3 Consumerism and the mediated construction of weddings | p. 37 |
The quest for perfection and impulse buying | p. 38 |
Invented traditions | p. 42 |
Celebrity influences | p. 46 |
Planning eco-weddings | p. 49 |
References | p. 52 |
Chapter 4 The changing family, politics and law | p. 57 |
Female workforce dynamics | p. 58 |
The missing male | p. 60 |
Cohabitation | p. 61 |
Divorce | p. 62 |
Same-sex marriage | p. 63 |
Intercultural and interfaith marriages | p. 66 |
References | p. 72 |
Chapter 5 Tourism and destination weddings | p. 79 |
Visiting friends and relatives travel | p. 80 |
Honeymoon travel | p. 82 |
Destination weddings | p. 84 |
References | p. 88 |
Section II Practice | p. 93 |
Chapter 6 Determining the vision | p. 95 |
Getting focused | p. 96 |
Wedding themes | p. 96 |
Destinations and sites | p. 102 |
References | p. 107 |
Consultant checklist | p. 108 |
Chapter 7 Wedding budgets | p. 111 |
Wedding budget categories | p. 114 |
Budget summaries | p. 114 |
Tipping etiquette | p. 123 |
References | p. 127 |
Consultant checklist | p. 128 |
Chapter 8 Wedding timelines | p. 131 |
Research | p. 132 |
Design | p. 135 |
Coordination | p. 138 |
Legal issues | p. 138 |
Confirmation and details | p. 141 |
Implementation | p. 141 |
Wrap-up and evaluation | p. 154 |
References | p. 158 |
Consultant checklist | p. 159 |
Chapter 9 Food, beverage and the wedding cake | p. 163 |
Food and beverage | p. 164 |
The wedding cake | p. 178 |
References | p. 184 |
Consultant checklist | p. 187 |
Chapter 10 Wedding attire and the bridal party | p. 191 |
Bridal attire | p. 193 |
Menswear | p. 202 |
The wedding party | p. 206 |
Wardrobe malfunctions | p. 209 |
References | p. 211 |
Consultant checklist | p. 212 |
Chapter 11 The ceremony | p. 217 |
The celebrant | p. 218 |
Readings and vows | p. 220 |
The incorporation of artifacts | p. 226 |
The order of ceremony | p. 230 |
Guidelines and policies | p. 232 |
References | p. 239 |
Consultant checklist | p. 241 |
Chapter 12 Floral Décor | p. 245 |
Recipients and locations | p. 246 |
Selecting flowers | p. 249 |
Centerpieces and decorative elements | p. 255 |
Installation and removal | p. 256 |
References | p. 260 |
Consultant checklist | p. 261 |
Chapter 13 Stationery elements and; etiquette | p. 265 |
Save-the-date notices | p. 266 |
Invitations | p. 266 |
Calligraphy | p. 278 |
Ceremony programs | p. 278 |
Seating stationery | p. 282 |
Menus | p. 285 |
Personalized paper products | p. 286 |
Wedding announcements | p. 287 |
Thank-you notes | p. 288 |
References | p. 288 |
Consultant checklist | p. 289 |
Chapter 14 Photography and videography | p. 293 |
Movement from film to digital photography | p. 294 |
Styles of photography | p. 294 |
Album design | p. 299 |
Other wedding-related trends in photography | p. 301 |
Advances in videography | p. 303 |
References | p. 306 |
Consultant checklist | p. 307 |
Chapter 15 music and entertainment | p. 311 |
Ceremony music | p. 312 |
Cocktail hour music | p. 316 |
Reception music and entertainment | p. 318 |
Tips for hiring entertainment | p. 324 |
References | p. 332 |
Consultant checklist | p. 334 |
Chapter 16 Rentals and site layout | p. 337 |
Tents | p. 338 |
Tables, chairs, linens and tableware | p. 341 |
Lighting | p. 345 |
Outdoor considerations | p. 349 |
Site layout | p. 350 |
References | p. 354 |
Consultant checklist | p. 356 |
Chapter 17 Transportation | p. 361 |
Getting started | p. 362 |
Transportation to the ceremony | p. 362 |
Transportation from the ceremony to the reception | p. 367 |
Transportation from the reception to the final destination | p. 370 |
Transportation costs and final details | p. 370 |
References | p. 374 |
Consultant checklist | p. 375 |
Chapter 18 Favors and gifts | p. 379 |
Six types of favors | p. 380 |
Packaging and presentation | p. 383 |
Wedding guest gift baskets | p. 386 |
Gifts for the wedding party | p. 387 |
Gifts for the couple | p. 389 |
References | p. 393 |
Consultant checklist | p. 394 |
Chapter 19 Wedding day details | p. 397 |
Bridal preparations | p. 398 |
Consultant preparations | p. 409 |
References | p. 414 |
Consultant checklist | p. 415 |
Section III Building your business | p. 419 |
Chapter 20 Business plan and office management | p. 421 |
Writing your business plan | p. 422 |
Business legalities | p. 426 |
Organizing your office environment | p. 430 |
Building a staff | p. 432 |
References | p. 438 |
Chapter 21 Developing a marketing strategy | p. 443 |
Understanding the uniqueness of the wedding market | p. 444 |
Determining your target audience | p. 446 |
Marketing appeals | p. 447 |
Marketing tool development | p. 447 |
Social media | p. 452 |
Managing your online reputation | p. 455 |
References | p. 456 |
Chapter 22 Client relations | p. 461 |
Initial screening | p. 462 |
Client interview details | p. 463 |
Follow-up communication | p. 465 |
Contracts | p. 466 |
Compensation | p. 470 |
Evaluation | p. 471 |
References | p. 480 |
Chapter 23 Vendor relations | p. 485 |
Establishing vendor relationships | p. 486 |
Competition | p. 493 |
Obligations | p. 494 |
Ethics | p. 498 |
Vendor feedback | p. 499 |
The wedding summary | p. 502 |
References | p. 504 |
Chapter 24 Stress management and career enrichment | p. 509 |
Stress management tips | p. 510 |
Career enrichment | p. 514 |
References | p. 516 |
Index | p. 519 |