Strategic management for tourism, hospitality and events [electronic resource] / Nigel Evans.

ISBN:

9781135038274

Title:

Author:

Evans, Nigel.

Personal Author:

Evans, Nigel.

Edition:

2nd ed.

Publication Information:

Hoboken : Taylor and Francis, 2015.

Physical Description:

1 online resource (729 p.)

General Note:

Description based upon print version of record.

Contents:

Cover; Title; Copyright; Dedication; Contents; List of figures; List of tables; Preface; Study guide; Part 1 Strategy and the tourism, hospitality and events contexts; 1. Strategy and strategic objectives for tourism, hospitality and event organizations; 2. Introduction to strategy for tourism, hospitality and events; Part 2 Analysing the internal environment; 3. Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage; 4. Tourism, hospitality and event organizations: the human resources context

5. Tourism, hospitality and event organizations: the financial context6. Tourism, hospitality and event organizations: the products and markets context; Part 3 Analysing the external environment and SWOT; 7. The external environment for tourism, hospitality and event organizations: the macro context; 8. The external environment for tourism, hospitality and event organizations: the micro context; 9. SWOT analysis for tourism, hospitality and event organizations; Part 4 Strategic selection; 10. Competitive strategy and strategic direction for tourism, hospitality and event organizations

11. Strategic methods for tourism, hospitality and event organizations12. Strategic evaluation and selection for tourism, hospitality and event organizations; Part 5 Strategic implementation and strategy in theory and practice; 13. Strategic implementation for tourism, hospitality and events; 14. International and global strategies for tourism, hospitality and events; 15. Strategy and tourism, hospitality and event organizations: theory and practice; Part 6 Case analysis for tourism, hospitality and events; Case 1 Strategic alliances in the airline industry

Case 2 Tourism Queensland: strategic positioning and promotionCase 3 Ryanair: evolution of competitive strategy; Case 4 Hyatt Hotels: a family firm goes for growth; Case 5 Days Inn: franchising hospitality assets in China; Case 6 Reed Exhibitions: the world's leading events organizer; Case 7 Thomas Cook: turnaround for a historic travel brand; Glossary; Index

Subject Term:

Hospitality industry -- Management.

Strategic planning.

Tourism -- Management.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2015

Publication Information:

Hoboken : Taylor and Francis, 2015.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.94068 EVA	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this edition are:

Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Author Notes

Nigel Evans is Assistant Dean of the School of Social Sciences, Business and Law at Teeside University. He has published widely in tourism and management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes at Teeside and Northumbria Universities.