by
Singh, R.K.
Call Number
XX(155960.1)
Publication Date
2008
Format:
Electronic Resources
Relevance:
190144.1563
by
Watt, David C., 1951-
Call Number
658.456 WAT
Publication Date
1998
Format:
Books
Relevance:
126772.5703
View Other Search Results
by
Dowson, Ruth, author.
Call Number
658.456 DOW
Publication Date
2023
Summary
"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--
Format:
Books
Relevance:
101651.7734
by
Goldblatt, Joe Jeff, 1952-
Call Number
658.456 DIC
Publication Date
1996
Format:
Books
Relevance:
74593.8984
by
Hoyle, Leonard H.
Call Number
658.456 HOY
Publication Date
2002
Format:
Books
Relevance:
0.3015
by
Preston, Chris, 1961-
Call Number
658.456 PRE
Publication Date
2012
Format:
Books
Relevance:
0.1961
by
Masterman, Guy.
Call Number
658.456 MAS
Publication Date
2006
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html
Relevance:
0.1441
8.
by
Media Australia (Production company)
Call Number
TR DVD 658.456 MAR
Publication Date
1997
Summary
An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.
Format:
Other
Relevance:
0.1299
by
Mullins, Anthony.
Call Number
TR DVD 658.007994 ELV
Publication Date
2006
Summary
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format:
Books
Relevance:
0.1203
10.
by
Rinallo, Diego.
Call Number
658.456 RIN
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.1195
by
Preston, C. A.
Call Number
658.456
Publication Date
2012
Summary
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format:
Electronic Resources
Relevance:
0.0953
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