A Practical Guide to Event Promotion.

ISBN:

9781317426653

Title:

Author:

Jackson, Nigel.

Personal Author:

Jackson, Nigel.

Physical Description:

1 online resource (243 pages)

Contents:

Cover -- Title -- Copyright -- Dedication -- Contents -- List of figures -- List of tables -- List of boxes -- Preface -- Acknowledgements -- 1 Introduction -- PART I: THEORETICAL UNDERPINNING -- 2 Communicating with your audiences -- 3 Events and communication channels -- PART II: PRINTED MATERIAL -- 4 Advertising -- 5 Direct communication -- 6 Media relations -- 7 Merchandising -- PART III: ONLINE MEDIA -- 8 Websites -- 9 Social networking sites -- 10 Email -- PART IV: MULTIMEDIA -- 11 Video and audio -- 12 Images -- 13 Exhibition stands -- 14 Conclusion -- References -- Index.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Special events--Marketing.

Added Author:

Angliss, Katie.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2017

Publication Information:

London :

Taylor and Francis,

2017.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
394.20688	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Author Notes

Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion.

Katie Angliss is a Lecturer in Events Management at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. Her research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie worked in corporate PR.