Part 1 Why Events? -- Chapter 1 How We Got Here -- Overcoming a History of Inertia -- An Industry Ripe for Disruption -- A Temporary Pause and a Permanent Change -- A New Day Has Dawned -- Chapter 2 Event Success in the Post-COVID-19 Era -- Challenges and Opportunities Associated with Virtual Events -- An Early Case Study -- A Chorus of Aha Moments -- Digital by Default -- Chapter 3 After the Storm -- The Event Impact Gap -- Part 2 Data -- Chapter 4 The Age of Disruption -- The Attendee Experience -- Chapter 5 The Event Data Maturity Curve -- Identifying the Four Steps of Event Data Maturity -- Using Data to Make Events Outcome-Oriented -- Chapter 6 Reaching the Right Audience at the Right Time -- Informing Event Strategy -- Targeting Key Accounts -- Improving Attendee Engagement and Communication -- Chapter 7 SAPPHIRE NOW: A Case Study in Event Data Utilization -- From Grocery Stores to Meal Delivery Services -- Closing the Event Impact Gap with Data -- Chapter 8 With New Data Power Comes New Responsibility -- Protecting User Data -- Testing Organizer Resolve -- Part 3 Audience Engagement -- Chapter 9 Engagement in a Hybrid Era -- Improving Virtual Engagement in a Hybrid World -- Chapter 10 Choosing the Right Format for the Right Outcome -- Virtual Events -- In-Person Events -- Hybrid Events -- Chapter 11 Content -- Virtual Attendee Personas -- Breaking Through the Noise with Personalization -- Adding Production Value -- Bringing Audiences into the ;Conversation -- Using the Medium to Complement the Message -- Extending the Value of Content Through On-Demand Services -- Chapter 12 Community -- Building Community Through Virtual Events -- Taking a Seat at the Marketing Table -- Offering Can't-Miss Shared Experiences -- Chapter 13 Experience Design.

Designing Experiences That Attendees Actually Want -- Personalizing the Experience -- Designing Experiences Based on Outcomes -- Focusing on User Experience -- Sharing the Experience -- Harnessing the Wow Factor -- Humanizing Virtual and Hybrid Events Through Technology -- Part 4 People and Process -- Chapter 14 The Rise of the Event Experience Manager -- Making the Transition -- The Event Experience Leaders of the Future -- Building Diverse and Inclusive Teams -- Elevating the Role of Event Professionals -- Chapter 15 New Skills for aNew Title -- Data and Technology -- Applying Tech Industry Design Principles -- Sales and Marketing -- Human Resources -- Public Relations -- Digital Content Production -- Chapter 16 Soft Skills -- A Brief History of Soft Skills -- How the Pandemic Cemented the Value of Soft Skills -- Key Soft Skills for Event Experience Managers -- Chapter 17 The New Path for Event Professionals -- The Value of a Broader Skill Set -- Where Experience Counts -- Chapter 18 The Event Team of the Future -- The Virtual Events Team -- The In-Person Event Team -- The Hybrid Events Team -- Part 5 Technology -- Chapter 19 The Changing Event Technology Landscape -- Expansion and Consolidation -- Why Event Technology Matters -- Chapter 20 Choosing the Right Technology Partner -- Questions to Ask When Determining Event Technology Needs -- Save More Seats at the Negotiation Table -- Consider Depth, Breadth, and Experience -- Know Where You Land in the Data Ownership Debate -- Additional Considerations for Enterprise Companies -- What to Consider When Evaluating a Potential Event Technology Platform -- Chapter 21 What an Event Platform Can (and Can't) Do for You -- Chapter 22 Taking on the Future of Experiences -- The Immediate Future of Events -- This Is Our Moment -- References -- Acknowledgments -- About Bizzabo -- About the Authors -- Index.

EULA.