Special event production. The process / Doug Matthews.

ISBN:

9781138785656

Title:

Author:

Matthews, Doug.

Personal Author:

Matthews, Doug.

Edition:

2nd edition.

Physical Description:

xx, 263 pages : color illustrations ; 25 cm.

Contents:

Machine generated contents note: 1.1. What is a special event? -- 1.1.1. Definition of a special event -- 1.1.2. The characteristics of specialness -- 1.2. Categories of special events -- 1.2.1. Meetings and conferences -- 1.2.2. Expositions and trade shows -- 1.2.3. Celebrations, ceremonies, and spectacles -- 1.3. The key stakeholders in special events -- 1.3.1. Owners and organizers -- 1.3.2. Participants -- 1.3.3. Spectators -- 1.4. Who is the event producer? -- 1.4.1. Event manager -- 1.4.2. Event planner -- 1.4.3. Event coordinator -- 1.4.4. Event producer -- 1.5. The phases of event organization -- 1.5.1. The Concept and Proposal phase -- 1.5.2. The Marketing and Sales phase -- 1.5.3. The Coordination phase -- 1.5.4. The Execution phase -- 1.5.5. The Followup phase -- 1.6. The responsibility areas and domains of event organization -- 2.1. The emotional engagement of audiences -- 2.1.1. Event preparation -- 2.1.2. Spectator entrance and warmup -- 2.1.3. Introductory rituals --

Contents note continued: 2.1.4. Extended rituals and performances -- 2.1.5. Finale and delivery of key message -- 2.1.6. Spectator cooldown and reflection -- 2.1.7. Event aftermath -- 2.2. The importance of ritual in event design -- 2.2.1. What is ritual? -- 2.2.2. The characteristics of ritual -- 2.3. Integration -- 3.1. What is creativity? -- 3.1.1. Characteristics of the creative person -- 3.1.2. Lifespan development -- 3.1.3. Social environments -- 3.2. The cognitive process -- 3.2.1. Preparation phase -- 3.2.2. Incubation phase -- 3.2.3. Illumination phase -- 3.2.4. Translation phase -- 3.3. The external environment -- 3.3.1. Quantity equals quality -- 3.3.2. Suspend judgment -- 3.3.3. Relax and have fun -- 3.3.4. Continue to learn -- 3.3.5. Build a creative workspace -- 3.3.6. Practice -- 3.4. Creativity techniques and methods -- 3.4.1. Conceptual combinations -- 3.4.2. Analogies -- 3.4.3. Reversals -- 3.4.4. Classical brainstorming -- 3.4.5. Lateral thinking -- 4.1. Preparing the production budget --

Contents note continued: 4.1.1. Developing a system to track expenses -- 4.1.2. Developing a list of expense categories -- 4.1.3. Researching and categorizing actual expenses -- 4.1.4. Tracking and updating expenses -- 4.1.5. Handling contingencies and unexpected expenses -- 4.2. Managing cash flow -- 4.3. Making a profit -- 4.3.1. Markup of supplier costs -- 4.3.2. Hourly, daily, and fixed/flat fees -- 4.3.3. Combination markup and fee -- 4.4. Budget layouts -- 4.5. Other financial considerations -- 4.5.1. The employee/contractor decision -- 4.5.2. Event insurance -- 4.5.3. Taxes -- 4.5.4. Workers' Compensation -- 5.1. What wins business? -- 5.1.1. Creativity -- 5.1.2. Professionalism -- 5.1.3. Experience -- 5.2. Preparing a winning proposal -- 5.2.1. Content -- 5.2.2. Format -- 5.2.3. Use of technology -- 5.3. Delivering a winning proposal -- 5.3.1. Mail, courier, or email -- 5.3.2. The Internet -- 5.3.3. Live presentation -- 5.3.4. Timing and followup -- 5.4. Ethical considerations --

Contents note continued: 5.4.1. Copyright of written material -- 5.4.2. Copyright of photographs and video -- 5.4.3. Using other people's ideas in a proposal -- 5.4.4. Other ethics issues -- 6.1.Definition of a contract -- 6.1.1. Elements of a contract -- 6.2. What should be included in a contract? -- 6.2.1. Terms and conditions -- 6.2.2. Clauses -- 6.3. Issuing and signing contracts -- 6.3.1. Issuing contracts -- 6.3.2. Signing contracts -- 6.4. Breaking a contract -- 6.4.1. When does a breach occur? -- 6.4.2. What can be done? -- 6.5. Resolving disputes -- 6.5.1. Alternate Dispute Resolution (ADR) -- 6.5.2. Small claims court -- 6.5.3. Litigation -- 6.6. Sample contracts and riders -- Appendix A: Simple producer/client contract -- Appendix B: Complex producer/client contract plus rider -- Appendix C: Rider to equipment rental contract -- Appendix D: Participant waiver for equipment rental contract -- Appendix E: Producer/supplier contract -- Appendix F: Rider to a producer/supplier contract --

Contents note continued: Appendix G: Alternate producer/performer contract -- Appendix H: Alternate rider to a producer/performer contract -- 7.1. Assembling and organizing the team -- 7.1.1 .Assembling the team -- 7.1.2. Organizing the team -- 7.2. Working with the team: Concept and Proposal phase -- 7.3. Working with the team: Coordination phase -- 7.3.1. Running efficient meetings -- 7.3.2. The producer's tasks during the Coordination phase -- 7.4. Working with the team: Execution phase -- 7.4.1. Conflict resolution -- 7.4.2. The producer's tasks during the Execution phase -- 7.5. The special case of volunteers -- 7.5.1. Recruiting and selection -- 7.5.2. Orientation -- 7.5.3. Motivation and recognition -- 7.5.4. Potential problems -- 7.6. Health and safety issues -- 7.6.1. United States -- 7.6.2. Canada -- 7.6.3. United Kingdom -- 7.6.4. European Union -- 7.6.5. Australia -- 7.6.6. India -- 7.6.7. South Africa -- 7.6.8. Useful web sites -- 8.1. Risk management theory for events --

Contents note continued: 8.1.1. Establishing context -- 8.1.2. Risk assessment -- 8.1.3. Treatment of risks -- 8.1.4. Monitoring and reviewing -- 8.1.5. Communicating and consulting -- 8.2. Compliance -- 8.2.1. General standards for workplace safety -- 8.2.2. General standards for the safe design and use of equipment -- 8.2.3. General guidelines for overall safety and the operation and/or use of equipment -- 8.2.4. Regulations -- 8.3. Insurance -- 8.3.1. The realities of insurance and its relationship to event production -- 8.3.2. Bringing event production to insurers -- Appendix A: Sample risk management assessment form -- 9.1. During the event Coordination phase -- 9.1.1. Site inspection and venue liaison -- 9.1.2. Site/venue layout and computer-aided design and drafting (CADD) -- 9.1.3. Production schedules, running orders, and scripts -- 9.2. During the event Execution phase -- 9.2.1. Supervising event setup -- 9.2.2. Running the event -- 9.2.3. Supervising event strike --

Contents note continued: Appendix A: Sample event requirements form for venue/site -- Appendix B: Example of an event production schedule for an awards show -- Appendix C: Sample pages of a combined script and show running order -- 10.1. Return-on-investment (ROI) -- 10.2. Following up with the client -- 10.3. Following up with the production team -- 10.4. Following up with the venue -- Appendix A: Sample event evaluation form -- 11.1. Hardware -- 11.1.1. Main computer -- 11.1.2. Tablet -- 11.1.3. Smartphone -- 11.2. Essential software -- 11.2.1 .Microsoft (MS) Office Suite -- 11.2.2. Relational database -- 11.2.3. Accounting -- 11.2.4. Computer-aided design and drafting (CADD) -- 11.2.5. Video and photo editing -- 11.3. The Internet -- 11.3.1. Web site -- 11.3.2. Blogs -- 11.3.3. Social media -- 11.3.4. The cloud -- 11.3.5. The Internet of Things (IoT) -- 11.4. Mobile technology -- 11.4.1. Event management applications -- 11.4.2. Technical productivity applications --

Contents note continued: 12.1. A brief history of modern environmentalism -- 12.2. What are sustainable events? -- 12.2.1. Social balance -- 12.2.2. Economic balance -- 12.2.3. Environmental balance -- 12.3. Standards, certifications, and accreditations -- 12.3.1. International standards for events -- 12.3.2. Standards for specialized components of the events industry -- 12.3.3. Certification schemes -- 12.4. Final thoughts.

Subject Term:

Special events -- Planning.

Special events industry.

Format:

Books

Publication Date:

2015

Publication Information:

London

New York, NY

Routledge,

2016.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 MAT	Book	1	Standard shelving location	Searching... Unknown

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Summary

This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.

This new edition has been significantly updated to include:

Three new chapters: Event Design, Information Technology and Sustainability and Event Production. Updated and new case studies from USA, Canada , India, Russia and Malaysia. New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production. New content on: technology, volunteers, venues and PR and marketing. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms.

Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students.

This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

Author Notes

Doug Matthews has over 30 years' experience in the events industry. For 19 years he owned an award-winning production company based in Vancouver, Canada, followed by lecturing at a local university. He continues to deliver guest lectures and to write on subjects concerning the industry.

Preface

Acknowledgements

1 An Introduction to Special Events and Special Event Production

2 Event Design

3 Creativity

4 Budgeting

5 Proposals

6 Contract Management

7 The Production Team

8 Risk Management

9 Production Management

10 Event Follow-up

11 Information Technology

12 Sustainability and Event Production

Event Production Toolkit

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Summary

Summary

Author Notes

Table of Contents