Cover Page -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Acknowledgments -- About the Authors -- Contributors -- Reviewers -- CHAPTER 1 Introduction and History -- Introduction -- Evolution of Facilities -- Trends in Sport Facilities -- Trends in Local Sport Facilities and Events -- Scale of the Sport Event Industry -- Who Manages Sport Events? -- Summary -- Discussion Questions -- References -- CHAPTER 2 Project Management and Event Planning -- Introduction -- Project Management -- Phases of Project Management -- The Processes -- The Phases -- The Domains -- Tools of Project Management -- Summary -- Discussion Questions -- References -- CHAPTER 3 Facility Design and Construction -- Introduction -- The Construction Project -- Feasbility -- Estimating Costs and Budgeting -- Estimating Construction Costs -- Site Selection -- Finding the Site -- Design Process -- Construction Process -- Insurance -- Green Construction and LEED Certification -- Summary -- Discussion Questions -- References -- CHAPTER 4 Risk Management -- Introduction -- What Is Risk? -- Types of Risk -- Terrorism and Sport -- What Is Risk Management? -- What Are the Benefits of Good Risk Management? -- Steps in the Risk Management Process -- Summary -- Discussion Questions -- Case References -- References -- CHAPTER 5 Finance and Budgeting -- Introduction -- Capital Projects -- Equity Finance -- Debt Finance -- Operational Revenues -- Budgeting for Facilities and Events -- Budgeting Approaches -- Common Expenses in Facility and Event Budgets -- Summary -- Discussion Questions -- References -- CHAPTER 6 Bidding and Planning for Different Events -- Introduction -- Executing Events -- Identifying Reasons for Creating, Bidding, or Hosting an Event -- Event Feasibility -- SWOT Analysis -- The Bidding Process -- Types of Events -- Timelines for Events.

Summary -- Discussion Questions -- References -- CHAPTER 7 Designing the Event Experience -- Introduction -- Creating the Sport Event Experience -- Characteristics of Experiences -- Experience Dimensions -- Designing Experiences -- Co-creating Experiences -- Meanings Attached -- Summary -- Discussion Questions -- References -- CHAPTER 8 Marketing the Facility and Events -- Introduction -- Feasibility -- Developing the Marketing Strategy and Plan -- Segmentation -- Building the Relationship -- Positioning -- Price -- Place -- Promotion -- Communicating the Message -- Summary -- Discussion Questions -- References -- CHAPTER 9 Consumer Behavior -- Introduction -- Consumption Factors -- Motivating Factors -- The Decision-Making Process -- Summary -- Discussion Questions -- References -- CHAPTER 10 Managing People in Facilities and Events -- Introduction -- Event Organizations -- Managing the Staff -- Managing Volunteers -- Summary -- Discussion Questions -- References -- CHAPTER 11 Customer Service -- Introduction -- The Customer Service Plan -- Ways to Measure Customer Service and Service Quality -- Outcomes of Service Encounters -- A Damaged Reputation -- A Loss of Good Employees -- Satisfaction -- Loyalty and Repatronage -- Summary -- Discussion Questions -- References -- CHAPTER 12 Sponsorship -- Sponsorship Defined -- Defining Each Level -- Interconnectivity of Levels -- Sponsorship Inventory -- Finding and Acquiring Sponsors -- Writing a Sponsorship Proposal Letter -- How to Sell Your Event to Potential Sponsors -- Determining Objectives -- The Sponsorship Agreement -- Activation -- Summary -- Discussion Questions -- References -- CHAPTER 13 Traditional Revenue Generation in Sport and Recreation -- Introduction -- Why Is It Important to Identify Sources of Revenue? -- Venue Revenue -- Ticket Sales Strategies -- Promotions -- Loyalty Programs.

Ancillary Revenue -- Event Revenue -- Multipurpose Sport Facilities -- Event Packaging -- Summary -- Discussion Questions -- References -- CHAPTER 14 Sustainability and Legacy -- Introduction -- What Are Legacies? -- Growth in Sport Tourism -- Sport Event Sizes -- Medium- and Small-Scale Events -- Why Is Legacy Important? -- Components of Legacy Impacts -- Legacy Event Structures -- Measuring Legacies -- Summary -- Discussion Questions -- References -- CHAPTER 15 Measurement and Evaluation -- Introduction -- Why Are Measurement and Evaluation Important? -- What Are Performance Measurements Used For? -- How and When to Measure Performance -- What to Measure -- Economic Impact Analysis -- Environmental Impact Analysis -- Summary -- Discussion Questions -- References -- Glossary -- Index.