Section I Strategic feasibility and development -- 1 Events sector maturity model -- Introduction -- The phases -- Maturity assessment tables -- Discussion -- 2 How to develop an events strategy? -- Introduction -- Strategy checklist -- Events program as a portfolio -- The event portfolio as an asset -- Limitation of portfolio management -- Cascade of objectives -- Discussion -- 3 Preparing the strategy -- Introduction -- Decision criteria -- Situation analysis -- Stakeholder consultation -- Strategy template -- Legal and regulatory environment -- Venues -- Discussion -- 4 Event support: directing the development -- Introduction -- Event support -- Event typology -- Discussion -- 5 Implement the strategy -- Introduction -- Events unit -- Events agencies -- Discussion -- 6 Techniques and tools for events development -- Introduction -- Bidding and requests for tender -- Hallmark/flagship events -- The integrated country promotion -- The events precinct -- Licensing -- Events forum -- Discussion -- 7 Building competency: associations, awards and training -- Introduction -- Event associations -- Event awards -- Event guide or manual -- Building competency -- Discussion topics -- Section 1: wrap up -- Section 2 Management feasibility and development -- 8 Management models and the business case -- Introduction -- A model, processes, system or a body of knowledge -- The event management environment: complexity and uncertainty -- Phases of event management and the event life cycle -- Intangibility of outcomes -- The business case -- Discussion -- 9 Setting up the management system -- Introduction -- Event project methodology -- Management framework as a spreadsheet.

The event: management maturity model -- Conclusion -- Discussion -- 10 Event management processes -- Introduction -- From domains to a process model -- Scope management -- Stakeholder management -- Sponsorship -- Event design -- Marketing process -- Financial process -- Conclusion -- Discussion -- 11 Event management processes: section two -- Introduction -- Time management process -- Risk management process -- Communication process -- Procurement process -- Human resources ( HR) process -- Discussion topics -- Exercise -- Section 2: wrap up -- Section 3 Operation feasibility and development -- 12 Event metrics and checklists -- Introduction -- Metrics -- Financial exposure profile -- Exposure, resilience and fragility -- Heuristics and the event checklist -- Discussion topics -- 13 Event operations: upstream design -- Introduction -- Operations as an outcome -- On the day -- Attendee journey map -- The feasibility of the event site -- The feasibility study -- Conclusion -- Discussion -- 14 Competency training and teaching event management -- Introduction -- On course -- Self-competency assessment -- Conclusion -- Bibliography -- Index.