Recreation, Event, and Tourism Businesses [electronic resource].

ISBN:

9781450418980

Title:

Author:

Pfister, Robert.

Personal Author:

Pfister, Robert.

Publication Information:

Champaign : Human Kinetics, 2008.

Physical Description:

1 online resource (296 p.)

General Note:

Description based upon print version of record.

Contents:

""Contents""; ""Preface""; ""Acknowledgments""; ""Preparation""; ""Your Commercial Recreation, Event, and Tourism Business Adventure""; ""Entrepreneurship and the Business Planning Process""; ""Planning Basics""; ""Business Concept: Products and Services""; ""Retail, Other Profit Centers, and Facilities""; ""Market Analysis, Target Markets, and Competitive Analysis""; ""Marketing, Promotions, and Communications""; ""Management Principles and Practices""; ""Management, Leadership, and Team Building""; ""Service Quality Management and Customer Loyalty""

""Ethics, Environmental Management, and Sustainability""""Protecting Your Assets: Liability and Risk Management""; ""Pulling the Plan Together""; ""Financial Planning and Analysis""; ""Completing and Implementing the Business Plan""; ""Preparing for a Career in Commercial Recreation, Events, and Tourism""; ""Appendix A: NRPA Council on Accreditation Standards for Recreation, Park Resources, and Leisure Services Education""; ""Appendix B: Resort and Commercial Recreation Association Certified Commercial Recreation Professional Competencies""; ""Glossary""; ""Bibliography""; ""Index""

Subject Term:

Recreation industry -- Management.

Tourism -- Management.

Added Author:

Tierney, Patrick.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2008

Publication Information:

Champaign : Human Kinetics, 2008.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
790.069	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

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Summary

Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations uncovers the keys to business success in the commercial recreation, event, and tourism sector - one of the fastest-growing segments in the tourism and recreation industry. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. With Recreation, Event, and Tourism Businesses, Robert E. Pfister and Patrick T. Tierney have combined their expertise both as business owners and professors to offer a comprehensive and industry-specific textbook and step-by-step guide for business start-up.