Successful event management : a practical handbook / Anton Shone and Bryn Parry.
ISBN:
9781844800766
Title:
Successful event management : a practical handbook / Anton Shone and Bryn Parry.
Author:
Shone, Anton.
Personal Author:
Edition:
2nd ed.
Publication Information:
London : Thomson Learning, c2004.
Physical Description:
xvi, 246 p. : ill., maps ; 25cm.
General Note:
Previous ed.: London: Continuum, 2001.
Contents:
THE EVENTS BUSINESS--An introduction to events--The market demand for events--The events business: supply and suppliers--Social, economic and developmental implications--MANAGING EVENTS--Making a start--Events planning--Financial management and the budget--The event: venue-finding, logistics and ambience--Marketing and public relations for events--Managing the event as a project--The organization manager and the ream: during the event--Close-down, evaluation and legacies.
Subject Term:
Added Author:
Format:
Books
Publication Date:
2004
Publication Information:
London : Thomson Learning, c2004.