Event management in leisure and tourism / David C. Watt.

ISBN:

9780582357068

Title:

Author:

Watt, David C., 1951-

Personal Author:

Watt, David C., 1951-

Publication Information:

Harlow, England : Addison Wesley Longman, 1998.

Physical Description:

xii, 200 p. : ill. ; 25 cm.

General Note:

Includes index.

Contents:

Introduction to events -- Management -- Organisation and communication -- Funding -- Marketing -- Event evaluation -- Practical event management -- Sources of help, advice and support.

Subject Term:

Special events -- Marketing.

Special days -- Planning.

Tourism.

Format:

Books

Publication Date:

1998

Publication Information:

Harlow, England : Addison Wesley Longman, 1998.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 WAT	Week loan	1	Standard shelving location	Searching... Unknown

Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation.

Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.

1 Introduction to Events

2 Management

3 Organisation and Communication

4 Funding

5 Marketing

6 Event Evaluation

7 Pratical Event Managment

8 Sources of Help, Advice and Support

Index

Available:*

Bound With These Titles

On Order

Summary

Summary

Table of Contents