"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Provides a practical, systematic approach to defining what an organisation hopes to gain from sponsorship. The book then proceeds to discuss how to select and negotiate proposals and then how to maximise campaigns. By the authors of The Sponsorships Seeker's Toolkit.

"A one-of-a-kind reference source, Sport and Adventure Tourism presents a comprehensive look of all facets of sport-related tourism and leisure management. Concise and easy to read, the book delivers incisive commentary from an international range of the foremost experts in the field. Essential for professionals and educators, this is a highly readable handbook for anyone interested in this dynamic part of the tourism industry."--BOOK JACKET.

This book is an easy-to-read, how-to guide for anyone or any business looking for sponsorship. It is accompanied by a CD.