by
Rinallo, Diego.
Call Number
658.456 RIN
Publication Date
2018
Format:
Electronic Resources
Relevance:
268891.0313
by
Kahle, Lynn R.
Call Number
796.0698
Publication Date
2010
Summary
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Format:
Electronic Resources
Relevance:
126776.6953
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by
Cudny, Waldemar.
Call Number
659
Publication Date
2021
Format:
Electronic Resources
Relevance:
105491.5547
by
Preston, C. A.
Call Number
658.456
Publication Date
2012
Summary
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format:
Electronic Resources
Relevance:
105488.3438
by
Lee, Seungwon, author.
Call Number
394.2 LEE
Publication Date
2016
Format:
Electronic Resources
Relevance:
95087.5078
by
Schwägermann, Helmut.
Call Number
394.20951
Publication Date
2015
Format:
Electronic Resources
Relevance:
0.4016
by
Masterman, Guy.
Call Number
796.069
Publication Date
2007
Summary
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short
Format:
Electronic Resources
Relevance:
0.3320
by
Alroy, Alon, author.
Call Number
658.456 ALR
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.2977
by
Jackson, Nigel.
Call Number
394.20688
Publication Date
2017
Format:
Electronic Resources
Relevance:
0.2919
by
Jackson, Nigel.
Call Number
394.2 JAC
Publication Date
2013
Summary
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of au
Format:
Electronic Resources
Relevance:
0.2837
by
Saayman, Melville.
Call Number
394.2
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.2800
by
Singh, R.K.
Call Number
XX(155960.1)
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.2800
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