by
Kahle, Lynn R.
Call Number
796.0698
Publication Date
2010
Summary
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Format:
Electronic Resources
Relevance:
126776.6953
by
Cudny, Waldemar.
Call Number
659
Publication Date
2021
Format:
Electronic Resources
Relevance:
105491.5547
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by
Schwägermann, Helmut.
Call Number
394.20951
Publication Date
2015
Format:
Electronic Resources
Relevance:
0.4016
by
Masterman, Guy.
Call Number
796.069
Publication Date
2007
Summary
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short
Format:
Electronic Resources
Relevance:
0.3320
by
Jackson, Nigel.
Call Number
394.20688
Publication Date
2017
Format:
Electronic Resources
Relevance:
0.2919
by
Saayman, Melville.
Call Number
394.2
Publication Date
2012
Format:
Electronic Resources
Relevance:
0.2800
by
Singh, R.K.
Call Number
XX(155960.1)
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.2800
by
Arora, Shruti.
Call Number
915.00688
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.2214
by
Press, Entrepreneur.
Call Number
394.2068
Publication Date
2011
Format:
Electronic Resources
Relevance:
0.1768
by
Els, Georgiana.
Call Number
394.2
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1667
by
Palmer, Adrian.
Call Number
658.12
Publication Date
2009
Summary
This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers to implement the concept for planning and control purposes.
Format:
Electronic Resources
Relevance:
0.1474
by
Pfister, Robert.
Call Number
790.069
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.1474
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