by
Supovitz, Frank.
Call Number
658.456 SUP
Publication Date
2005
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002611.html
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126781.6250
by
Hoyle, Leonard H.
Call Number
658.456 HOY
Publication Date
2002
Format:
Books
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101651.9609
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Call Number
E-RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Other
Other
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0.2985
by
Mullins, Anthony.
Call Number
TR DVD 658.007994 ELV
Publication Date
2006
Summary
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format:
Books
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0.2970
by
Shone, Anton.
Call Number
658.456 SHO
Publication Date
2004
Summary
"This is the essential guide for anyone who needs to know how to organize a special event: a festival, a celebration party, a media launch or an annual fete. The authors' combination of industry experience, expertise and a lively approach make this an ideal book for students of Events Management, Business, Tourism, Media Studies and related courses as well as being a valuable handbook for practitioners currently organizing events."--BOOK JACKET.
Format:
Books
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0.1543
by
Grey, Anne-Marie.
Call Number
658.820994 GRE
Publication Date
2001
Summary
Provides a practical, systematic approach to defining what an organisation hopes to gain from sponsorship. The book then proceeds to discuss how to select and negotiate proposals and then how to maximise campaigns. By the authors of The Sponsorships Seeker's Toolkit.
Format:
Books
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0.1480
by
Hudson, Simon.
Call Number
338.4791 SPO
Publication Date
2003
Summary
"A one-of-a-kind reference source, Sport and Adventure Tourism presents a comprehensive look of all facets of sport-related tourism and leisure management. Concise and easy to read, the book delivers incisive commentary from an international range of the foremost experts in the field. Essential for professionals and educators, this is a highly readable handbook for anyone interested in this dynamic part of the tourism industry."--BOOK JACKET.
Format:
Books
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0.1474
by
Masterman, Guy.
Call Number
658.456 MAS
Publication Date
2006
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html
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0.1441
by
Davidson, Rob.
Call Number
658.456 DAV
Publication Date
2006
Summary
Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Format:
Books
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0.1389
by
Torkildsen, George
Call Number
338.4791 TOR
Publication Date
2005
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0651/2004051173-d.html
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0.1361
by
Skinner, Bruce E.
Call Number
658.456 SKI
Publication Date
2003
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/fy033/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
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0.1195
by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format:
Books
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0.1195
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