by
Preston, Chris, 1961-
Call Number
658.456 PRE
Publication Date
2012
Format:
Books
Relevance:
101651.8516
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2011
Summary
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Format:
Books
Relevance:
0.1826
View Other Search Results
by
Masterman, Guy.
Call Number
658.456 MAS
Publication Date
2009
Summary
Provides event managers with an insight into the strategic management of sports events of all scales and nature. It uses new international case studies throughout to offer real-world insight in both larger and smaller events.
Format:
Books
Relevance:
0.1414
by
Skildum-Reid, Kim.
Call Number
658.152240994 SKI
Publication Date
2007
Summary
This book is an easy-to-read, how-to guide for anyone or any business looking for sponsorship. It is accompanied by a CD.
Format:
Books
Relevance:
0.1389
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2008
Summary
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Format:
Books
Relevance:
0.1361
by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2010
Format:
Books
Relevance:
0.1231
by
Goldblatt, Joe Jeff, 1952-
Call Number
658.456 GOL
Publication Date
2008
Summary
"Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more."--BOOK JACKET.
Format:
Books
Relevance:
0.1132
by
Golden-Romero, Pat.
Call Number
647.940688 GOL
Publication Date
2007
Summary
"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030471.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html
Relevance:
0.1132
by
Mattel, Bruce.
Call Number
642.4 MAT
Publication Date
2008
Summary
"Beginning with an overview of the catering profession, this book explains the various kinds of career opportunities available as well as the skills you need to succeed. It walks you through every aspect of operating a catering business. For each topic covered, Catering provides detailed information and guidance on best practices, complete with the hands-on examples and insider tips you need to troubleshoot difficulties and creatively meet challenges in your own catering business." "This invaluable reference is full of tools and resources to help your operation succeed. To assist you with the practical aspects of your operation, you'll find a detailed sample business plan, helpful recommendations on staffing and equipment, complete examples of how to price events, and much more. And to make sure your service and food receive accolades, you'll find in-depth advice on service styles, tips on active buffet stations, and sample menus for a wide range of events. Featuring more than 70 instructive photographs and illustrations throughout, Catering is your road map to a thriving catering business, whether you're new to the field or a veteran caterer who wants to improve performance."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0713/2007011322.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0739/2007011322-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0806/2007011322-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0739/2007011322-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0806/2007011322-b.html
Relevance:
0.1031
Limit Search Results
Narrowed by: