by
Rinallo, Diego.
Call Number
658.456 RIN
Publication Date
2018
Format:
Electronic Resources
Relevance:
268891.0313
by
Lee, Seungwon, author.
Call Number
394.2 LEE
Publication Date
2016
Format:
Electronic Resources
Relevance:
95087.5078
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by
Schwägermann, Helmut.
Call Number
394.20951
Publication Date
2015
Format:
Electronic Resources
Relevance:
0.4016
Call Number
E-RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Other
Other
Relevance:
0.2985
by
Jackson, Nigel.
Call Number
394.20688
Publication Date
2017
Format:
Electronic Resources
Relevance:
0.2919
by
Jackson, Nigel.
Call Number
394.2 JAC
Publication Date
2013
Summary
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of au
Format:
Electronic Resources
Relevance:
0.2837
by
Jackson, Nigel A.
Call Number
658.456 JAC
Publication Date
2017
Format:
Books
Relevance:
0.2333
by
Els, Georgiana.
Call Number
394.2
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1667
by
Bladen, Charles, author.
Call Number
394.2068 BAD
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.1622
by
Kolb, Bonita, author.
Call Number
338.4791 KOL
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.1591
by
Cornwell, T. Bettina
Call Number
659.285 COR
Publication Date
2014
Summary
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Format:
Electronic Resources
Relevance:
0.1500
by
Sharples, Liz.
Call Number
658.7 STR
Publication Date
2014
Summary
The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Format:
Electronic Resources
Relevance:
0.1414
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