Conferences and conventions [electronic resource] : a global industry / Tony Rogers.

ISBN:

9781136314995

Title:

Author:

Rogers, Tony, 1945-

Personal Author:

Rogers, Tony, 1945-

Edition:

3rd ed.

Publication Information:

London ; New York : Taylor and Francis, 2013.

Physical Description:

1 online resource.

Series:

Events management

Events management.

Contents:

Front Cover; Conferences and Conventions; Copyright Page; Contents; List of illustrations; Preface; Foreword; 1. A Global Industry; Chapter objectives; Learning outcomes; Introduction; The origins of the conference industry; The foundations of a proper industry; Case Study 1.1 Infrastructure investments in Sydney; The globalisation of the conference industry; Certain industry shortcomings; Industry parameters and definitions; Business tourism and leisure tourism; Benefits of conference and business tourism; Changing the perceptions and profile of conferences and business events.

Case Study 1.2 Qatar National Convention CentreSummary; Review and discussion questions; References; Further reading; 2. The stucture of the Conference industry; Chapter objectives; Learning outcomes; Introduction; The buyers; The suppliers; Agencies and intermediaries; Other important organisations; Case Study 2.1 Launch of Vauxhall Astra by experiential event agency TRO; Case Study 2.2 Oriflame Executive Conference 2012, Buenos Aires; Case Study 2.3 Conventa, the South East European exhibition for meetings, events and incentives; Summary; Review and discussion questions; References.

Further reading3. Winning Conference Business; Chapter objectives; Learning outcomes; Introduction; Marketing principles; Relationship marketing and customer relationship management; Branding; Case Study 3.1 Vilnius Convention Bureau branding; The role of destination marketing organisations; Event agency marketing activity; Case Study 3.2 São Paulo Convention and Visitors Bureau, Brazil; Summary; Review and discussion questions; References; Further reading; 4. Winning Conferene Business; Chapter objectives; Learning outcomes; Introduction; Web marketing; The use of social media.

Familiarisation visits, workshops and showcasesCase Study 4.1 'Scotland Means Business'; Conference ambassador programmes; Event bidding and tendering; Subvention and bid support practices; Case Study 4.2 Seoul Convention Bureau's three-step social mediacampaign in destination marketing; Case Study 4.3 Congress of the World Federation of Societies of Intensive and Critical Care Medicine (WFSICCM); Summary; Review and discussion questions; References; 5. Planning and Staging Successful Cocferences an organiser's Perspective; Chapter objectives; Learning outcomes; Introduction.

A general introduction to conference organisingPre-conference planning and research; Case Study 5.1 Outsourcing to a PCO or event management agency; Budgeting and financial management; Sourcing and selecting a venue; Negotiating with venues; Programme planning; Event marketing; Case Study 5.2 Using Twitter at 'The Future Is You' Conference; Conference management and production; Event evaluation and measuring return on investment (ROI); Case Study 5.3 The Kenes Group; Social media blue paper; Summary; Review and discussion questions; References; Further reading; 6. Conference Management: A Venue Perspective.

Subject Term:

Congresses and conventions -- Economic aspects.

Congresses and conventions -- Management.

Convention facilities.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2013

Publication Information:

London ; New York : Taylor and Francis, 2013.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
060 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

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Summary

Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish.

This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features:

New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions,　issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.

Author Notes

Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management as well as Visiting Fellow at Leeds Metropolitan University's UK Centre for Events Management.