by
Palmer, Adrian.
Call Number
658.12
Publication Date
2009
Summary
This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers to implement the concept for planning and control purposes.
Format:
Electronic Resources
Relevance:
0.1474
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by
Medina, Manny.
Call Number
658.85
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.0618
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