1 - From Hot Dog Wagons to Bustaurants -- The History of Mobile Food -- The Industry Is Booming -- The Benefits of Mobile Food -- The Increase in Mobile Food Businesses -- Goin' Mobile: Your Options -- Your Customers -- 2 - Planning a Business -- Are You Hungry? -- Do You Have the Drive? -- Do You Have the Skills? -- Can You Compete? -- Business Goals -- Part-Time Business -- Full-Time Business -- Extension of a Current Business -- The Business Plan -- 3 - What's On the Menu? -- Planning Your Mobile Menu -- The Next Step -- Menu Ideas -- Buying Your Foods and Ingredients -- 4 - What's Off the Menu? -- Carts -- Kiosks -- Food Trucks -- Mobile Catering Trucks -- Bustaurants -- Retrofitting -- Where Do Food Trucks and Carts Sleep? -- Taking Care of Your Vehicle -- 5 - Can I Park Here? Licenses, Regulations, and Points of Sales -- Licenses and Permits -- Playing It Safe -- Application Process Prerequisites -- Business Permits -- Vehicle Licensing -- Zoning, Parking, and Other Considerations -- Location, Location, Location -- Scouting Around and Staging -- Lending a Helping Hand -- 6 - The Work Environment: Commercial Kitchens, Cleaning, and Hiring Help -- The Commissary or Commercial Kitchen -- Finding a Commercial Kitchen -- Other Options -- Health and Safety First -- Become Dedicated to Cleaning -- Vehicle Presentation -- Hiring Help -- Interviews -- Taxes -- 7 - If You Park It, They Will Come or Not: Marketing and Promotion -- What's In a Name? -- Searching for Business Names -- Vehicle Design -- The Concept -- Vehicle Wraps -- Social Media -- Your Website -- Establishing an Online Presence -- Marketing and Promotional Ideas -- 8 - Mobile Event Catering -- Catering Business Fundamentals -- Know Your Market -- Setting Up Your Menu -- Marketing Ideas -- Professionalism -- From Setup to Cleanup -- Food Transport -- Catering from Your Vehicle -- Specialty Services -- 9 - The All-Important Costs -- Dollars and Sense -- Business Startup Costs -- Operating Costs -- Growing Pains -- Volume -- Pricing -- Pricing Principals -- Your Profit Margin -- Making Money -- 10 - Finding Funding -- First Do the Math -- Funding -- 11 - Franchising -- The Pros and Cons of Franchising -- Finding a Franchise -- Licensing: Adding Your Own Personal Touches -- Franchising Your Business -- The Savvy Entrepreneur -- 12 - Moving On -- Selling Your Business -- Getting a Proper Valuation -- Setting a Sales Price -- Finding Buyers -- Staying Involved, or Not -- And Finally