Marketing in Food, Hospitality, Tourism and Events [electronic resource] : A Critical Approach

ISBN:

9781908999269

Title:

Author:

Tresidder, Richard.

Personal Author:

Tresidder, Richard.

Publication Information:

Oxford : Goodfellow Publishers Ltd, 2012.

Physical Description:

1 online resource (236 p.)

General Note:

Description based upon print version of record.

Contents:

1Introduction; Why this book is needed; How to use this book; Structure and outline of chapters; Conclusion; 2Putting the Experiences in Experiences Marketing; Experiences marketing and the sacred; Time and space; Liminality; Imagination; Myth and myth making in experiences marketing; Embedding the practice and myth of hospitality and food; The Myth of hospitality and food as sacred; Tourism and events; The myth of authenticity; Conclusion; 3Perspectives of Marketing; Marketing the exchange of value; From restricted to complex exchange

Hybrid exchange relationships - the problem of self sufficiencyThe problem/s for marketing within the exchange perspective; Constructing the marketing offer - producing and exchanging value; Kotler's framework and its relationship to the marketing mix/es; Summary: the production and supply of value; Marketing as interaction and service; From goods logic to a logic of service; Marketing as a cultural process and practice; Conclusion; 4Consumer Resources and THEF Experiences; An outline of the Theory of Resources; Financial resources; The resource of time; Space as resource

Supporting material resources Social resources ; Word of mouth; Social media; Social resources integral to episodes and experiences of consumption; Knowledge and skill as consumer resource; Conclusion; 5Consumption and the Consumer; The process of consumption; Locating the consumer; Market segmentation: making consumers known; Age as segment; Personality as segment; Hedonism and THEF marketing; Conclusion; 6Habitus, Distinction, Identity and Cultural Capital; The restructuring of society and the consumer; Taste and consumption; Cultural capital; Cultural capital and taste

Habitus as market segmentThe role of cultural capital in organising taste and consumption practices; Consumption as identity; Conclusion; 7Interpreting Marketing; The epistemology and ontology of marketing; The interactive consumer; Interpretation and marketing; The axiology of marketing: values; Types of value; Conclusion; 8The Semiotics of Experience; Semiotics and the significance of signs; The nature of signs; The order of signs; Semiotics and the polysemic nature of objects and experiences; Semiosis and meaning transfer ; The semiotics of tourism and events

The semioticlanguage of tourism The Semiotics of food and hospitality ; Austerity food marketing; Semiotics and power; Conclusion; 9Ethics, Sustainable Marketing and the Green Consumer; The greening of experiences marketing; Defining sustainability; Social sustainability; Cultural sustainability ; Economic sustainability; The green consumer; Sustainable approaches to tourism; Green marketing and the process of greenwashing; Conclusion; 10Conclusion: a manifesto for critical marketing in THEF; A journey into critical marketing

A Manifesto for THEF Marketing:The five precepts of critical marketing

Subject Term:

Hospitality industry -- Marketing.

Hospitality industry.

Marketing.

Tourism -- Marketing.

Added Author:

Hirst, Craig.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2012

Publication Information:

Oxford : Goodfellow Publishers Ltd, 2012.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.94068 TRE	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.