The sponsorship seeker's toolkit / authors, Kim Skildum-Reid, Anne-Marie Grey.

ISBN:

9780070138605

Title:

Author:

Skildum-Reid, Kim.

Personal Author:

Skildum-Reid, Kim.

Edition:

3rd ed.

Publication Information:

North Ryde, N.S.W. : McGraw-Hill, 2007.

Physical Description:

xix, 236 p., ; 26 cm + 1 CD-ROM.

General Note:

Previous ed.: 2003 [reprinted 2005].

Includes index.

Subject Term:

Corporate sponsorship -- Australia.

Special events -- Australia -- Marketing.

Fund raising -- Australia.

Added Author:

Grey, Anne-Marie.

Format:

Books

Publication Date:

2007

Publication Information:

North Ryde, N.S.W. : McGraw-Hill, 2007.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.152240994 SKI	Week loan	1	Standard shelving location	Searching... Unknown
658.152240994 SKI	Book	2	Standard shelving location	Searching... Unknown
CD 658.152240994 SKI	CD-ROM	1	Standard shelving location	Searching... Unknown
CD 658.152240994 SKI	CD-ROM	2	Standard shelving location	Searching... Unknown

This is a comprehensive, how-to guide to securing and servicing sponsorship. The third edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward.

Author Notes

Kim Skildum-Reid is one of the world's most recognized and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs popular industry hub, Power Sponsorship and cowrote industry bestsellers, The Ambush Marketing Toolkit and The Sponsor's Toolkit , both published by McGraw-Hill.

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Summary

Summary

Author Notes