1: Events as Societal Phenomena; Introduction; Recent Developments and the Basis for this Book; Events and Society; What's Rome Got to Do with It?; Conclusions; References; 2: Events in the Liquid Modern World: The Call for Fluid Acumen in the Presentation of Peoples, Places, Pasts and Presents; Introduction: Events Under Liquid Modernity; Events and public culture: the agora under liquid modernity

Events and public culture: the postulated identities of the globalizing/glocalizing worldEvents and public culture: the call for plural knowability; Background: The Crisis of Representation in Event Management/Development - Further Recent Interpretations on Event 'Leverage'; The strategic reach of events: events as secular pilgrimage - events as commodified aesthetics; Caveat - the liquid modern 'cemetry of events'; 'New Wave' Conceptualizations: Plural Knowability of and about 'Events'; Recap: the liberation of research into the politics and poesis of 'events'

Ten platform arenas for study: ten matching underutilized conceptual approachesThe social correlations of events; The cultural correlations of events; The psychic correlations of events; The political correlations of events; The historical correlations of events; Events and salient matters of being; Events and salient matters of becoming; Events and salient matters of voice; Events and salient matters of reflexivity; Events and salient matters of audiencing; Overview: the reflexive use of acumen in event projection; References

3: The Making of Societies through Events: On Ideology, Power and ConsentIntroduction; Ideology; The Reinventing of Christmas: A Case in Manipulation; Gramsci's Hegemony; Ideological Becomings and the Role of Events; The different forms of power; Hard Power; Soft Power; Revolutionary Power; Cultural Hegemony; A Note on Contemporary Ideological Manifestations; Conclusions; References; 4: Let There Be Rock! A Tale of Two Christian Music Festivals; Introduction; Methods; A Tale of Two Festivals: Lifest and Cornerstone; Christian Imaginaries; The Festival as Ideological Apparatus; Conclusions

NotesReferences; 5: The Exit Festival: Contesting Political Pasts, Impacts on Youth Culture and Regenerating the Image of Serbia and Novi Sad; Introduction; Social and Cultural Impacts of Events and Music Festivals; The Exit Movement: Background and Context; Sociopolitical Initiatives; Influences/Impacts on Youth Culture; A 'New' International Image; Conclusions; References; 6: Social Constructions of Value: Marketing Considerations for the Context of Event and Festival Visitation; Introduction; An Overview of Value Perspectives for Events and Festivals; Outcome-oriented value perspective

Co-created 'value-in-' perspective