Intro -- Half Title -- Title -- Copyright -- Contents -- Contributors -- Author biographies -- Acknowledgements -- 1 Introduction: Managing and Experiencing an Equestrian Event -- Part 1: The Making of an Event -- 2 Event Communities -- 2A FEIF, the International Federation of Icelandic Horse Associations -- 2B The Event Community: the Icelandic Equestrian Association -- 3 The Star of the Show: the Icelandic Horse -- Part 2: Managing the Event -- 4 Strategic? ?Management? ?of? ?Horse-related? ?Events:? ?the? ?Case? ?of? ?the? ?National? ?Championships? ?of the? ?Icelandic? ?Horse? ?(Landsmót)? ?1998-2008? -- 5 Events Management and Organization: the Execution of Landsmót, Reykjavík 2018 -- 6 Segmentation, Marketing, Venue Selection and Competitiveness of Events -- Part 3: Experiencing the Event -- 7 The? ?Visitor? ?Experience? ?at? ?a? ?Horse? ?Event? -- 8 Volunteering at Landsmót: Gaining Knowledge and Experience -- 9A Horse Welfare at Events -- 9B Welfare Assessment of Icelandic Competition Horses -- Part 4: The Meanings of the Event -- 10 Identity Construction in Relation to Niche Events: Images of Landsmót in Social Media -- 11 Multispecies Encounters in Events -- Part 5: Event Impacts and Legacies -- 12 Economic Impact Analysis of Events: Landsmót 2016 -- 13 Community Impacts of Events: Resident Expectations and Experiences -- 14 Event Legacies -- Part 6: Comparisons and Conclusions -- 15 Comparing? ?Landsmót? ?2016? ?with? ?Other? ?Equestrian? ?Events:? ?the? ?Case? ?of? ?the? ?Alltech? ?FEI? ?World? ?Equestrian? ?Games™? ?2014? ?in? ?Normandy? -- 16 Landsmót: a Short Documentary -- 17 Conclusions: Planning, Managing and Experiencing Equestrian Events -- Glossary -- Index -- Back.