Intro -- Table of Contents -- Preface -- Editorial -- Introduction -- The event market: An introduction -- The event market China: A global view -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry â€" based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers â€" Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China â€" A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Management aspects in China's event industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market â€" From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland â€" A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market â€" An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Education for China's event industry -- Fit for the future? Some thoughts on event education in a changing world.

The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors.