ISBN:
9781856175234
Title:
Strategic sports event management / Guy Masterman.
Author:
Masterman, Guy.
Personal Author:
Edition:
2nd ed., Olympic ed.
Publication Information:
Amsterdam ; London : Butterworth-Heinemann, 2009.
Physical Description:
xxii, 354 p. : col. ill. ; 24 cm.
General Note:
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2004.
Contents:
1. The sports event industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation.
Conference Subject:
Format:
Books
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publication Date:
2009
Publication Information:
Amsterdam ; London : Butterworth-Heinemann, 2009.