Part I: Theoretical Discussions -- Chapter 1: Transmogrifying Tourism Events in Industry 4.0: An; Analysis from Industry and Tourist Perspectives -- Introduction -- Classification of Different Types of Tourism Events and Festivals -- Different Types of Technological Tools Used in Tourism Events and Festivals -- Social Media Networking -- RFID Technology -- Mobile Application -- Big Data -- Virtual Reality and Augmented Reality Tools -- Technological Impacts on Business -- Social Networking Site -- RFID Impact on Business -- Big Data Impacts on Business -- Virtual Reality and Augmented Reality Impacts on Business -- Technological Impact on Tourist Experience -- Social Networking Site -- Mobile Application Technology -- Virtual Reality and Augmented Reality Tool -- Conclusion -- References -- Chapter 2: Technology Application in Tourism Festivals in Asia: Theoretical Discussions -- Introduction -- Tourism Festivals and Trends in Asia Today -- Areas of Technology Application in Tourism Festivals in Asia -- The Concept of Smart Tourism Festivals -- The Opportunity -- Limitations -- Conclusion and Future Research -- References -- Chapter 3: Tourism Philanthropy: The Role of Tourism Fair, Festival and Event Stakeholders -- Introduction -- Background of Tourism Philanthropy in the Perspective of Tourism Fair, Festival and Events -- Methods -- Discussion of Findings -- The Basic Theme of the Philanthropy Program -- Consciousness (Talent) -- Commitment (Time) -- Contribution (Treasurer) -- The Motivational Factors of Tourism Philanthropy in Tourism Fairs, Festivals and Events -- The Responsibility of a Citizen -- Push and Pull Factors -- The Tradition of Giving -- Self-Morality and Social Responsibility -- Application of Environmental and Ethical Education -- The Ethical and Environment Educational Program.

Input, Processing, and Output of Tourism Philanthropy on the Occasion of Tourism Fair Festival and Events -- The Role of Tourism Fairs, Festivals, and Events Stakeholders for Global Prosperity -- Host Community Philanthropy Towards the Tourist, Nature, and Themselves -- Professional and Non-professional Persons -- Public-Private Partnership -- The Activities of the Government -- The Responsibilities of Travelers -- Business Stakeholders -- The Process of Bringing the Community Together Through Tourism Fairs, Festivals, and Events -- Develop a Demographic and Geographic Profile -- Promote Latent Tourism Resources in the Area -- Identify the Poor Local People -- Sources of the Charitable Fund and Mode of Payment -- Identification of Skilled Person -- Voluntary Team -- Host Community Team -- Maintain Consistency and Commitment -- Monitoring -- Feedback -- Proposed Model of Tourism Philanthropy Program -- Conclusion -- References -- Chapter 4: Pilgrimage and Halal Tourism Event: Application of Technology -- Introduction -- Technology's Impact on Pilgrimage/Hajj -- Impact of Coronavirus on Pilgrimage -- Halal Tourism and Gender Segregation -- Religious Value -- Coronavirus and Its Impact on Halal Tourism and Hospitality -- Technology's Impact on Tourism Events -- Role of Virtual Reality in Tourism -- Cyber Security and Travel Management -- Internet of Things and Tourism Industry -- Artificial Intelligence and Tourism Event -- Conclusion -- References -- Part II: Influential Factors -- Chapter 5: How Do Social Media Literacy, Psychological Capital and Work Engagement Influence the Employee Morale of the Hospitality and Tourism Industry? -- Introduction -- Literature Review -- Social Media Literacy -- Psychological Capital -- Work Engagement -- Employee Morale -- Theoretical Framework -- Social Media Literacy and Work Engagement.

Psychological Capital and Work Engagement -- Work Engagement and Employee Morale -- Mediating Effect of Work Engagement -- Moderating Effect of Age -- Research Methods -- Research Setting -- Participants' Information -- Measurement Tools -- Analytical Technique -- Results -- Method Bias -- Measurement Issues -- Hypotheses Testing -- Assessment of Direct Effects -- Assessment of Mediating Effects -- Assessment of Moderating Effects -- Discussion -- Contributions -- Conclusion -- Limitations and Directions for Future Research -- References -- Part III: Perceptions and Effects -- Chapter 6: Protection of Sacred Tourism Sites, Festivals and Events in Bangladesh over Augmented Reality: An Experience of Cultural Heritage Based Tourism -- Introduction -- A Review of the Archaeological Tourism Sites in Bangladesh -- Paharpur Bihar -- Mahasthangarh -- Mainamati -- Shalban Vihara -- Jaggadala Mahavihara -- Shait Gombuj Masjid -- Sonargaon -- Wari Bateshwar -- Lalbagh Fort -- Curzon Hall -- Suhrawardy Uddyan -- Ahsan Manjil -- The Necessity of Protection of Sacred Tourism Spots -- The Problems of Maintenance of Cultural Heritage as the Sacred Tourism Spots -- Climate Change -- Lack of Government Initiatives -- Lack of Resources and Manpower -- Urbanization -- Tourism -- The Legal Barriers for the Protection of Archaeological Sites -- The Perception of Augmented Reality as a Solution -- The Role of Augmented Reality to Promote Ecotourism and Sustainable Tourism -- Ecotourism -- Sustainable Tourism -- Using Augmented Reality to Develop and Promote Ecotourism and Sustainable Tourism -- An Assessment of the Impact of the Augmented Reality on Sacred Tourism Places -- Concluding Remarks -- References -- Part IV: Social Media -- Chapter 7: Technology Innovation and Social Media as a Global Platform for Tourism Events -- Introduction.

Technology Innovation in the Tourism Industry -- Technology Combats on COVID-19 in the Tourism Industry -- Social Media and Its Role in Tourism -- Social Media and Tourism Research -- Social Media Activism and Tourism -- Challenges and Possibilities of Social Media Technology in Tourism Events -- Policy Implication of Social Media Technology in Tourism -- Conclusion -- References -- Part V: Destination Branding and National Image -- Chapter 8: Technology Innovation as a Destination Branding Tool for Festivals and Events Tourism -- Introduction -- Technology Innovation and Tourism Destination -- Technological Impacts on the Event Industry -- Festivals and Events Tourism Reach Digital Maturity -- Effect of Technology on Event Tourism Management -- Application of ICTs and Well-Being of Tourism -- Challenges the Use of Digital Technologies -- Solutions and Suggestions -- Conclusion -- References -- Chapter 9: Technology Application in Tourism Event, Education and Training for Making a Nation's Image -- Introduction -- The Necessity of ICT in Tourism Industry -- Necessity of Data -- Advancement and Advertising -- Application of ICT in Tourism and People's Behavior -- Multi-facet Benefits and Outcomes of ICT Application in the Tourism Industry -- Challenges Faced by the Tourism Industry -- Suggested Policies to Improve the Tourism Industry -- Conclusion -- References -- Part VI: Cases -- Chapter 10: Technological Adaptation in Tourism Events, Fairs, and Festivals: Way to a Revolutionary Transformation in Bangladesh -- Introduction -- Events, Fairs, and Festivals in Bangladesh -- Religious Events and Festivals -- Traditional Events and Festivals -- International Events and Festivals -- Impact of Technology in Boosting the Event, Fair, and Festival Tourism in Bangladesh -- Challenges and Implications -- Conclusion -- References.

Chapter 11: Promoting Catamaran Tourism in Bangladesh: The Challenges of Blue Economy -- Introduction -- Marine and Coastal Tourism -- The Growing Significance of Launching Catamaran Tourism -- The Evolving Concept of Catamaran Tourism -- The Introduction of Catamaran Tourism in Bangladesh -- Cox's Bazar -- Teknaf Sea Beach and St. Martin's Island -- The Sundarbans -- Potenga and Parki Beaches in Chattogram -- Kuakata Beach -- Coastal Islands -- Other Spots -- Tours of the Bay of Bengal -- Tours in the Rivers of Bangladesh -- Prospects of Catamaran Tourism in Bangladesh -- Influencing GDP Growth -- Enhanced Employment Opportunities, Poverty Reduction and a Developed Lifestyle -- Environmental Prospects -- Socio-cultural Benefits -- Challenges of Catamaran Tourism in Bangladesh -- Environmental Impacts -- The Adversity of COVID-19 Pandemic -- Lack of Sufficient Government Initiatives -- Lack of Befitting Infrastructures -- Launching Blue Economy with Catamaran Tourism -- Blue Economy and Blue Tourism in Bangladesh -- Principles of Blue Economy and Blue Tourism -- Introducing Blue Economy in Bangladesh -- Organizational Progress and Present Scenario of Blue Economy, Blue Tourism and Catamaran Tourism in Bangladesh -- Challenges to Blue Economy and Sustainable Catamaran Tourism -- Climate Change -- Pollution -- Over-Exploitation of Resources -- Lack of Initiative and Collaboration -- Lack of Human Resources -- Conclusion -- References -- Chapter 12: Information and Communication Technology Application in Tourism Events, Fairs and Festivals in India -- Introduction -- Artificial Intelligence -- Chatbots -- Facial Recognition -- Emotional Recognition -- Augmented Reality and Virtual Reality -- Mobile Event Apps -- Projection Mapping -- Live Translation -- Blockchain Technology -- Charging Tables -- Wearable Technologies -- Drones -- Live Streaming.

Conclusion.