by
Review, Harvard Business.
Call Number
658.812
Publication Date
2010
Summary
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers.
Format:
Electronic Resources
Relevance:
0.0598
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by
Debruyne, Marion.
Call Number
658.812
Publication Date
2019
Summary
Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.
Format:
Electronic Resources
Relevance:
0.0432
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