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Cover image for The marketing plan : how to prepare and implement it / William M. Luther.

The marketing plan : how to prepare and implement it / William M. Luther.

The marketing plan : how to prepare and implement it / William M. Luther.

by

Luther, William M.

Call Number

658.802 21

Publication Date

2001

Format:

Electronic Resources

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0.0945

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Cover image for Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.

Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.

by

Ruskin-Brown, Ian.

Call Number

658.8 22

Publication Date

2006

Format:

Electronic Resources

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0.0811

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Cover image for Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.

Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.

Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.

by

Weinreich, Nedra Kline.

Call Number

658.8 22

Publication Date

2011

Summary

Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.

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0.0737

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