Contents; Introduction; A Framework of How Food Marketing Influences Overeating; How Long- and Short-Term Price Reductions Stimulate Consumption; Effects of Long-Term Price Changes; Effects of Temporary Price Promotions and Quantity Discounts; Conclusion; How Marketing Communication Stimulates Consumption; Advertising and Promotion Effects; Branding and Labeling Effects; How Marketing Stimulates Consumption by Changing the Food Itself; Effects of the Composition, Sensory, and Nutritional Properties of the Food; Altering Package and Portion Sizes

How Marketing Changes to the Eating Environment Stimulate ConsumptionAccess, Salience, and Convenience; Shape and Size of Serving Containers; Atmospherics of the Purchase and Consumption Environments; Conclusion; Acknowledgments; References