A comprehensive training guide and authoritative resource essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. It provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area.

Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience.The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as:the place of accommodations in tourism and vice versathe social ecological and economic implications of lodging developmentmanagement and restructuring issues in a globalizing industrysustainable tourism and the accommodation sectorcross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediariesthe interaction between supply and demandsafety and security in tourism and lodging.Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, five-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges.Essential reading for students of tourism, this book is an indispensable guide, unprecedented in the field of tourism management.Dallen J. Timothy is Professor, School of Community Resources and Development, Arizona State University, USAVictor B. Teye is Associate Professor, School of Community Resources and Development, Arizona State University, USA.

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.