Cover image for The complete guide to successful event planning [electronic resource] / Shannon Kilkenny.
ISBN:
9781601388940
Title:
The complete guide to successful event planning [electronic resource] / Shannon Kilkenny.
Author:
Kilkenny, Shannon, 1955-
Personal Author:
Edition:
Revised 2nd Edition
Publication Information:
Ocala : Atlantic Publishing Group, 2011.
Physical Description:
1 online resource (428 p.)
General Note:
Description based upon print version of record.
Contents:
Author Dedication; Acknowledgements; Table of Contents; Foreword; Chapter 1: Introduction; What is New in this Edition?; My Story; Chapter 2: This Guide is for You; The Scope of This Book; Chapter 3: The Anatomy of an Event; Special and Social Events; Business and Educational Events; Why People Meet; Who are Your Participants?; Location, Location, Location; What All Events Have in Common; Job of an Event Planner; Chapter 4: Defining Your Purpose; Goals and Objectives; Chapter 5: The Planning Sessions; Designing the Planning Session; Chapter 6: Where is the Money?; Creating a Budget

Chapter 7: Taking Responsibility for Our ActionsGreen Event Planning and Corporate Social Responsibility; Chapter 8: Planning for Society and the Environment; Is This Event Necessary?; Think Locally; The Socially Green Game Plan; Beyond Recycling; Carbon Offsets; Green Venues and Locations; Participants as Green Travelers; Chapter 9: Planning for a Cause; Creating Partnerships; Chapter 10: Getting Down to Business; Choosing Dates and Times; Choosing a Destination; Choosing a Site; Creating the Agenda; Chapter 11: Creating Atmosphere; Room Setup and Designs; Audiovisual Choices

Program Material and Promotional GiftsChapter 12: Food and Beverage; Know Your Audience; Trends Come and Go; Working with the Venue and Caterer; Cost-Cutting Suggestions; Alcohol Liability; Chapter 13: Marketing and Networking; Promoting Your Event; The Invitation; Designing Your Website; Reaching Your Target Market; Timing; Chapter 14: New World of Technology and Networking; Chapter 15: Staying on Top of Technology; Know What You Need; Audiovisual Services and Equipment; Internet Access; Using Virtual Events; Hybrid Events; Chapter 16: Social Media and Social Networking

The Role of Social MediaGoing Forward; Chapter 17: Contracts, Insurance, and Security; About Contracts; Signing with Vendors and Suppliers; Chapter 18: Insurance; Types of Insurance; Chapter 19: Security Issues; High-Profile Guests; Crowd Control; Data Security; Network Protection; Create Your Privacy Policy; Chapter 20: Logistically Speaking; Finalize and Confirm Details; Event Materials; Shipping; Chapter 21: The Dayhas Arrived!; When You Arrive; Rehearsal; Registration Check-In Area; On-Site Management; Contingency Plan; Chapter 22: Wrap It Up!; Pay the Bills; Debriefing; Thank Yous

EvaluationsFinal Report; Glossary; Appendix A: Tips to Becoming a Great Planner; Associations and Organizations; Trade Publications; Qualities of an Event Planner; Appendix B: Resources; Appendix C: Checklists; Designing and Defining Your Event; Task Status Report; Budgeting; Site Selection; Speakers and/or Entertainer Arrangements; Food and Beverage Functions; Quick Reference Guide for Food and Beverage Servings; Room Setup and Audiovisual Needs; Complete Room Setup; Registration Setup; Plan for a Cause; Designing Your Promotional Material; Social Media/Networking/Marketing

Post Event Fact Status Sheet
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2011
Publication Information:
Ocala : Atlantic Publishing Group, 2011.