Intro -- Contents -- List of Figures -- List of Tables -- Terroir, Institutions and Improvements in European Wine History: An Introduction -- The Research Project and the Relevance of the Topic -- Notes About the Terroir, Technology, Public Institutions and Related Improvements in European Wine History -- References -- Bordeaux Wine Challenging Cycles and Competition (From the 1820s to Present times) -- A New Take-Off and the Emergence of the Chartrons System -- Crises Before a Second Renewal (1870s-1920s) -- From a Dire Crisis to a Wave of Expansion (1920s-1970s) -- The Wine Families Challenged (From the Mid-1970s Till Today) -- Shocks on the Bordeaux Wine Economy -- Strategy and Competition: The Issue of Competitiveness -- Social-Marxian and Commercial Issues -- The Revolution of Wines for Upper Classes -- Capitalist Issues -- Conclusion -- References -- Quantity Is Not Quality: Expansion and Limits of Wine-Producing in Sicily -- The Initial Increasing After the Italian Unification Process -- The Expansion Structural Limits and Attempts to Modernize the Production -- The Phylloxera Discovering in Sicily -- The Phylloxera Infections Inside Principal Sicilian Viticulture Areas -- The Grapevine Reconstruction -- The Hard Times During Fascism -- Rebirthing Processes After the Second World War -- The European Integration Impact -- Conclusions -- References -- The Development and Promotion of Controlled Designations of Origin (Appellations d'Origine Contrôlées) in Burgundy: The Recognition of Terroir Wines (1884-1970) -- Introduction -- Regulatory Change in the Twentieth Century: A Favourable Context for Winegrowers -- What Types of Terroirs and Classifications for the Vineyards of Burgundy? -- Appeal to Historical and Cadastral Usages of the Nineteenth Century -- The Actions of Excluded Villages: The Proof of Divisions Among Wine Unions.

Structuring the Territory and Legitimating Collective Action -- AOC Publicity Prior to 1939: The Role of Burgundy -- Diverse Forms of Regional Publicity -- The Promotion of AOCs Among the Elite of Gastronomy -- Defining the Taste of Location: Typicity as a Gauge of Quality of AOC Wines for the Consumer -- Conclusion -- References -- No More Credit: Languedoc Wines Facing Their Reputation (1850s-1970) -- Introduction -- Becoming France's Wine Cellar (1860s-1910s) -- A Turning Point: Mass Production and Phylloxera -- Poor Reputation, Criticism and Slump Sales Crisis: Languedoc in Turmoil -- The Interwar Period: Invisibility on the Markets -- A Promising but Ultra-Competitive National Market -- Promotional Attempts in a Context of Difficulties -- The Anonymity -- 1950-1970: At the Crossroads -- In the Name of Quality… But Which Quality? -- A New Configuration of the Market -- Conclusion -- Appendix -- References -- The Wines of Apulia: The Creation of a Regional Brand -- The Origins of Great Wine Production -- The First Qualitative Improvements -- The Success of Apulian Wines -- Conclusions -- References -- The Evolution of Catalan Winemaking in the Nineteenth and Twentieth Centuries: Without Wine Merchants There Is No Viticulture -- Introduction -- Changes to the Winegrowing Map of Catalonia from the Nineteenth Century to the Twenty-First Century -- Viticulture in the Comarcas of Barcelona -- Viticulture in the Comarcas of Tarragona -- Changes in the Nineteenth Century Prior to the Phylloxera Outbreak -- The Creation of Wine Brands -- Some Attempts at Own Brand and Product Creation -- Wine Exports and Wine-Producing Crises in the First Third of the Twentieth Century -- Cooperative Associations and Wineries -- The Evolution of the Catalan Wine Sector in the Post-war Period.

Cava, Designations of Origin, Quality Wine and the Recovery of the Foreign Market -- Bibliography -- Wine Production, Markets and Institutions in Italy Between Nineteenth and Early Twentieth Centuries: A Historical Survey -- Introduction -- Before Unification: Projects, Initiatives and Innovations -- The First 20 Years After Unification: A Slow Transformation -- The Boom in Production Capacity: Phylloxera and the Role of French Demand -- The Search for New Markets and the Support of Institutions -- The Framework at the Beginning of the Century: Potential and Problems -- Appendix: Wine Production and Exports-Italy, France, Spain (1860-2016) -- References -- Converging Terroir Typicity for Political Usage and Didactic Normativity. The Metonymical Institutionalization of Wine in Luxembourg -- Introduction -- Political, Practical and Symbolic Usage -- Didactic Normativity, Scientific Knowledge and Propagation in the Media -- Conclusion -- References -- Foundations for a Comparative Research Programme Between Wine Markets in the Twentieth Century -- Introduction: Comparing Wine Markets in the Twentieth Century -- Elements for a Comparative Research Approach Between Wine Markets -- A French Wine Facing "Partially Europeanized" Sectoral Policies: Disturbed vs. Undisturbed Markets (1970-1985) -- A1 Table Wine in Languedoc-Roussillon: A Market Thrown off Balance by Surpluses, and Europeanised Public Policies -- A2-AOC Wines in Gironde: An Expanding Market Owing to National Policy -- B-When "Partially Europeanised" Policies and Market Interfere (1985-2000) -- B1-From Imbalanced to Balanced Table Wine Market, Through Varietal Wines -- B2-From a Restricted to a Restriction of the Market of AOC Wines -- Conclusions -- References -- The Role of Quality in Wine Production and Market: European Rules, CAP and New Technology.

Introduction: New Rules and Technologies for a Constantly Evolving Wine Market -- The Main European Policies for the Wine Sector -- The Main Technological and Organizational Innovations in the Wine Sector -- References -- Correction to: Foundations for a Comparative Research Programme Between Wine Markets in the Twentieth Century -- Correction to: Chapter "Foundations for a Comparative Research Programme Between Wine Markets in the Twentieth Century" in: S. A. Conca Messina et al. (eds.), A History of Wine in Europe, 19th to 20th Centuries, Volume II, Palgrave Studies in Economic His -- Index.